By feature writer Larry Mogelonsky, MBA, P. Eng: Writing opinion editorials over the years has gained me a few fans as well as a few detractors. I fashion myself a man of decorum, so when a critic dares me to reinforce my beliefs, I am more than happy to rise to the occasion. Such is the case for my article recently published discussing on hold messages and why they might hurt your business. Read on for some arguments for and against and make up your own mind.
By feature writer Larry Mogelonsky, MBA, P. Eng: Is your hotel fun? Ask yourself honestly. Your chef’s creations might excite the senses, and the surrounding area might present a smorgasbord of enjoyable daytime activities and nightlife. But what is there – physically, onsite and within reach – to entertain guests?
This week in the news, hotel prices increased by 39% after the plane crash in San Fancisco. Every time these stories hit the press, the hospitality industry looks mercenary. What can be done? On a lighter note, a new online hotel room-sharing program, Easynest, was launched – will people organise to share rooms to cut costs or has cost got nothing to do with it? From our feature writers – last week we asked if OTAs were crushing hotels and this week we have had a great response from Sam Weston detailing how to reduce your OTA dependency. Check out L. Aruna Dhir’s article describing the top traits of a hospitality professional. Do you possess them? Carla Caccavale gave us a new definition for SEO and explains how to turn “ouch” into an opportunity with some well crafted management responses. Finally, in the never ending debate over free wi-fi, Larry Mogelonsky looks to how airport lounges are handling the situation and finds lessons for hoteliers.
By feature writer L. Aruna Dhir: A Professional has the power to add a spark to or ruin your day. A Professional can set the tone for a great day ahead just as a non-professional can spoil it so badly for you that the bitterness or exasperation of the exchange carries on into your other interactions and spheres of work. So, what are you and who do you wish to be? The choice is in your hands.
By feature writer Frederic Gonzalo: Today, destinations are facing a much different reality with traveler behaviors and decision-making processes shifting like never before. This is due in great part to four important disruptors shaking the foundations of the industry.
By feature writer Larry Mogelonsky, MBA, P. Eng.: I read a lot of online hotel reviews for properties all over. My goal is to try to figure out what simple things can be done to improve the reviews. So, is it fair that people are dishing out one-out-of-five stars reviews and the sole reason given is a lack of free WiFi? No, but that’s just the way it is. Free WiFi is an easy excuse for online ridicule, but it’s also an easy problem to fix.
By feature writer Frederic Gonzalo: Identified as one of the major trends impacting the travel industry, among many other industries, big data is already playing an important role in how travel organizations are shifting their efforts. Many people think it's a "technology thing" when it's really about business processes and intelligence to better deliver the customer promise. What is big data all about and how can we better understand the phenomenon?
By feature writer Larry Mogelonsky, MBA, P. Eng: Music can have a profound psychological effect on your mood and how you experience your surroundings. Not hard to understand. With this as a precedent, it is very important to match your selection of music to the experience you want your guests to have when they are present in a certain room or part of the hotel.
By feature writer L. Aruna Dhir: There are two lessons that I have learned recently that have important implications for the way we manage people. Learn these two lessons and watch your professional relationships blossom.
By feature writer Frederic Gonzalo: Did you know Canada was once part of the world's top 10 most visited countries? Back in 2002, Canada held the 7th position in this highly coveted ranking, but it's been a slow but gradual downfall ever since, closing in 16th position a decade later.