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Stayful: the Expedia for boutique hotels

Stayful CEO Cheryl Rosner has a background working at both Hotels.com and Expedia. Stayful is now almost one year old and so far the company is in 19 markets with listings of a few thousand boutique hotels.

The site is skewed to Millennials and seeks to make hotel stays more affordable with its bidding and booking system by enabling one-to-one negotiation on rates. It also hopes to provide further exposure to boutique hotels traditionally paying higher distribution costs.

In the video, she discusses the boom in the boutique hotel business with Pimm Fox on “Taking Stock.” (Source: Bloomberg)

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