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Mastering summer upselling: a comprehensive guide for hoteliers

summer upselling
summer upselling

As the summer months approach, hotels worldwide gear up to capitalize on the peak travel season. According to the World Tourism Organization, summer accounts for nearly 40% of global tourism activity, with billions of travelers embarking on vacations during this time. This surge in travel translates to a significant uptick in hotel stays, with occupancy rates reaching their peak during the summer months.

With travelers from every corner of the globe eager to explore new destinations and create lasting summertime memories, hoteliers have a unique opportunity to boost revenue, enhance guest satisfaction, and craft unforgettable experiences through strategic upselling. During this season, demand for accommodations escalates, providing hoteliers with the perfect window to implement creative upselling strategies. 

Creating an effective upselling strategy for summer requires some planning and preparation. So here is a comprehensive guide to help you get started to elevate your hotel’s revenue and profits while leaving guests eagerly anticipating their next summer stay.

Elevate your upselling approach through research and planning

While crafting upselling strategies for the summer season, hotels should consider several factors to maximize their effectiveness and guest satisfaction. 

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Seasonal demand and trends

Analyze historical data and market trends to identify seasonal demand patterns and emerging trends specific to the summer season. According to a study by TravelClick, hotels experience a 20% increase in upsell revenue during the summer months compared to other seasons, highlighting the significant opportunity for upselling during this time.

Weather and cimate

Take into account the weather and climate conditions of your destination during the summer months. A survey by TripAdvisor found that 78% of travelers consider weather as a significant factor when planning summer vacations. Highlight activities and amenities that align with the seasonal weather to attract guests seeking outdoor experiences or indoor retreats.

Local events and festivals

Stay informed about local events, festivals, and attractions happening in your destination during the summer season. Collaborate with event organizers or sponsorships to create synergistic upselling opportunities. According to a report by Expedia, hotels located near popular summer events experience a 15-20% increase in upselling revenue during event weekends.

Safety and hygiene protocols

Prioritize the health and safety of guests by implementing rigorous hygiene protocols and safety measures. A survey by Deloitte found that 68% of travelers consider cleanliness and hygiene as the most important factor when choosing a hotel. Communicate these measures transparently to reassure guests and enhance their confidence in booking during the summer months.

Flexibility and adaptability

Remain flexible and adaptable in your upselling strategies to accommodate changing guest preferences and market dynamics. According to a survey by Booking.com, 57% of travelers prefer hotels that offer flexible booking options. Offer flexible packages, cancellation policies, and value-added benefits to incentivize guests to upgrade their stay or add-on experiences.

Staff training and empowerment

Invest in staff training and empowerment to ensure frontline employees are equipped with the knowledge and skills to upsell effectively. According to a report by Cornell University, well-trained staff can increase upselling success rates by up to 20%. Empower staff to upsell through incentives, recognition, and ongoing training programs focused on delivering exceptional guest experiences.

Craft creative and unique summer upselling offers

Creating memorable experiences for guests entails more than just providing accommodations; it requires a keen understanding of their preferences and interests. Hoteliers can learn about their guests’ preferences and interests for summer experiences through pre-arrival surveys, past booking history, and personalized interactions. By gathering insights into their guests’ desires, hoteliers can tailor their offerings to create bespoke experiences that resonate deeply with each individual. From adventurous escapades to tranquil retreats, the possibilities for creating personalized stays are endless.

Summer adventure packages

Design curated adventure packages that include outdoor activities such as hiking, biking, or water sports, along with accommodations and dining options. Offer guests the chance to explore the natural beauty of your destination while enjoying the convenience of a personalized adventure experience.

Sunset dining experiences

Create unforgettable dining experiences by offering sunset dinners at scenic locations such as rooftop terraces or beachfront gazebos. Partner with local chefs to craft seasonal menus featuring fresh, regional ingredients paired with fine wines or craft cocktails, providing guests with a taste of summer luxury.

Family fun packages

Cater to families with customized packages that include kid-friendly activities, such as scavenger hunts, outdoor movie nights, or poolside games. Enhance the family experience with special amenities like welcome gift baskets for children or complimentary ice cream vouchers, ensuring a memorable summer vacation for all.

Wellness retreats

Promote wellness retreats focused on relaxation and rejuvenation, offering guests access to spa treatments, yoga sessions, and mindfulness workshops. Create a tranquil oasis where guests can escape the summer heat and indulge in self-care rituals that nourish the body, mind, and soul.

Local cultural immersion tours

Partner with local guides to offer cultural immersion tours that showcase the unique heritage and traditions of your destination. From historical walking tours to culinary adventures, these experiences provide guests with a deeper understanding and appreciation of the local culture, enriching their summer getaway.

By incorporating these creative upselling ideas into your summer offerings, hotels can not only increase revenue but also enhance guest satisfaction and loyalty. With thoughtful planning, strategic partnerships, and a commitment to delivering exceptional experiences, hotels can make this summer season truly unforgettable for their guests.

Written by Upsell Guru

Tags: upselling

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