JW Marriott, part of Marriott Bonvoy’s portfolio of over 30 extraordinary hotel brands, unveils its unique collaboration with Finnish design house Marimekko in Greater China. As part of JW Marriott’s marketing campaign “Stay in the Moment”, the partnership brings together Marimekko’s joyful artistry and JW Marriott’s mindful approach to luxury. Through a series of immersive experiences, including “Blissful Stay”- themed rooms and suites, pop-up installations, afternoon teas, and creative workshops, the collaboration offers a playful encounter between mindful luxury and bold prints and colors, creating a visually delightful and uplifting experience for the senses.
“We are honored to partner with Marimekko to present a new perspective on modern luxury,” said Bart Buiring, Managing Director, Luxury, Greater China, Marriott International. “This collaboration brings together bold prints and colors and serene luxury, creating an environment filled with optimism and energy that allows our guests to feel both joyful and revitalized.”
“We are excited to showcase Marimekko’s world-renowned art of printmaking at nine esteemed JW Marriott hotels. The dialogue between Marimekko’s bold and colorful lifestyle universe with JW Marriott’s holistic approach to mindful luxury brings something new and surprising to our joint audiences and exemplifies our life-long mission to bring joy and color to the everyday lives of people”, said Natacha Defrance, Senior Vice President, Sales, Region East at Marimekko.
At its heart, this collaboration is about redefining modern luxury for a discerning audience. It weaves together Marimekko’s bold take on self-expression with JW Marriott’s cultivated calm, offering a joyful space that is both visually stimulating and deeply restorative. This is a new narrative for travelers who seek not just to see, but to feel.
Curated Experiences that Inspire Mindful Living
- Exclusive Themed Rooms | Blissful Stay with Marimekko
Nine JW Marriott hotels across Shanghai, Hong Kong, Beijing, Chengdu, and Xi’an will introduce Marimekko-themed suites and guest rooms. Timeless patterns will adorn details such as bedding, tea sets, bathrobes, and towels. A complimentary Marimekko tote bag will also be provided as an exclusive gift, creating a visually and tactilely delightful stay.
- Collaborative Afternoon Tea & Workshops | Artful Encounters
JW Marriott Marquis Hotel Shanghai Pudong and JW Marriott Hotel Hong Kong will launch collaborative afternoon tea experiences inspired by Marimekko prints. Select hotels will also host artisanal workshops, inviting guests to discover tranquility and joy through creative expression.
From November 6 to March 9, 2026, the “Blissful Stay with Marimekko” package and Collaborative Afternoon Tea are available at select JW Marriott hotels across Greater China. Detailed reservation information will be announced soon.
Shanghai Pop-Up: Bringing “The Art of Joyful Sojourns” to Life
A highlight of the collaboration, JW Marriott and Marimekko will jointly present an exclusive limited-time pop-up space in Shanghai from November 7 to 9, 2025. Set within the historic Hotung House, the space features a warm-toned backdrop accented by dynamic paper art installations and botanical decorations, inviting guests to a poetic “dance with nature” within a serene yet vibrant artistic sanctuary.
Guests are welcomed with an affirmation card and invited to write a letter to themselves, beginning a mindful journey inward. At the heart of the space is a custom-designed Serene Space—a signature brand proof point for JW Marriott—featuring an artistic paper installation inspired by nature. The pop-up infuses JW Garden’s natural inspiration throughout, from specially crafted beverages and fresh pastries at the JW temporary café to an aromatic wall of herbs. A curated selection of Marimekko products will also be available in a dedicated retail area. A series of immersive workshops, including fragrance blending, scented oil tablet crafting, and pet-friendly sessions, brings together Marimekko’s vibrant aesthetics with JW Marriott’s philosophy.
This collaboration reflects JW Marriott’s vision of modern luxury, where each experience is crafted with intention, encouraging guests to slow down, connect, and find balance in the present. Guided by a deep appreciation for nature and mindful living, the brand continues to create meaningful moments of connection and calm for travelers across the globe.
