Holiday Inn Express Hotels are excited to announce a new partnership with Melbourne-based craft brewery, Local Brewing Co., to deliver a bespoke beer experience across its hotels in Australia. Guests can now enjoy a signature craft Express Pale Ale, exclusively labelled for Holiday Inn Express. Each beer sold will contribute to providing meals to those in need, through SecondBite, a leading food rescue organisation.
The collaboration reflects Holiday Inn Express’s commitment to supporting local businesses and creating unique guest experiences. By working with Local Brewing Co., they are not only elevating their beverage offering, but underscoring their dedication to working with ethical suppliers and giving back to their local communities.
“Partnering with Local Brewing Co. aligns with our mission to provide guests with memorable experiences that celebrate the best of our region,” said Jan Smits, Deputy Chair and CEO APAC of Pro-invest Group, owners of Holiday Inn Express Australia. “We’re proud to support local suppliers, while contributing to the wider community and look forward to having our guests experience these quality beers.”
Since 2019, Local Brewing Co. has partnered with SecondBite, a leading food rescue organisation, to help provide meals to vulnerable Australians. For every pint brewed, a portion goes directly to SecondBite’s efforts, with more than 400,000 meals delivered since 2019.
“Crafting beer is about community, and through our partnership with Holiday Inn Express, we’re reaching even more people who are facing food insecurity,” said Claudia Mitchell, one of the Co-Founders of Local Brewing Co.
Both brands share a commitment to ESG principles. Pro-invest’s ongoing sustainability initiatives include reducing waste, conserving energy, and working with suppliers who prioritise ethical practices. Partnering with Local Brewing Co. — a brand equally committed to environmental and social impact — amplifies these efforts.
Guests can enjoy these locally crafted beers across all Holiday Inn Express hotels in Australia, providing a refreshing way to relax after a day of travel or exploration. Holiday Inn Express Hotels are the simple, smart hotel that offers everything guests need and more where it matters most.
