Marriott International strengthens leadership position in branded residences, announces owner recognition platform

Posted on 23 Jul at 11:58 am

Today, Marriott International, Inc. announces the continued growth and global leadership of Marriott Branded Residences, along with enhanced Residence Owners benefits through ONVIA, the company’s newly integrated Owner recognition platform.

For nearly 25 years, Marriott International has offered whole-ownership, private branded residences that are consistent with the level of design and service experienced at its renowned hospitality offerings. Leading the branded residential segment, Marriott has grown its open portfolio by nearly 50 percent since year-end 2019, with 138 open residential locations today, and a strong pipeline of 123 projects, representing around 90 percent growth on its existing footprint.

With 16 distinct residential brand offerings, Marriott’s portfolio of branded residences provides an expansive array of lifestyle and location choices across both luxury and premium brands, such as The Ritz-Carlton, St. Regis, JW Marriott, Autograph Collection, EDITION, and W Hotels. The company’s branded residence portfolio includes both co-located projects with a hotel of the same brand, and standalone properties, which comprise nearly 25 percent of open and pipeline projects.

“Since Marriott opened its first branded residence property in 2000, we have seen the space continuously grow and evolve in exciting ways, expanding opportunities for developers, brands and residents,” said Dana Jacobsohn, Marriott International Chief Development Officer, U.S. Luxury Brands & Global Mixed-Use. “With our wide-reaching brand portfolio, loyal customer base, and global recognition platform, we have not only created an exceptional product offering for prospective developers, but we are well-positioned for continued leadership in the segment.”

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Strong Value Proposition for Developers

Marriott Branded Residences offer development licensees a unique opportunity to generate added value with the world’s largest hospitality and branded residences company. Developers benefit from buyer confidence driven by Marriott’s renowned hospitality expertise, powerful brands, and long-term agreements. The With Marriott, developers can also expect to benefit from:

Strong brand affinity and buyer confidence from potential Residence Owners across Marriott Bonvoy^® portfolio
Dedicated team of residential experts providing support across development, operations, sales and marketing
Expert technical services and pre-opening guidance
Support from best-in-class global design team and established partnerships with some of the world’s most preeminent design firms
Seamless integration with hotel systems and programs with co-located projects

Elevated Experiences and Extraordinary Owner Benefits

Earlier this month, Marriott announced the launch of ONVIA, the company’s fully integrated and comprehensive Residence Owner recognition platform. The platform is designed to elevate experiences for Residence Owners, whether they are staying at a Marriott Bonvoy hotel, taking in the views aboard The Ritz-Carlton Yacht Collection, or enjoying their day-to-day life while in Residence.

“We understand that Marriott Branded Residences Owners are not only purchasing a unique and beautiful home, but they’re also buying into a lifestyle and brand promise. To enhance our Owner experience, we recently launched ONVIA, Marriott’s integrated and comprehensive Owner recognition platform,” said John Hearns, Marriott International Senior Vice President, Global Residential Operations. “ONVIA is designed to not only build on the current Residence Owner benefits, but also introduce a host of additional offerings that have been specifically tailored for Residence Owners.”

Following years of extensive research and listening to Residence Owners and developers, Marriott is confident the fully integrated program provides world-class, exclusive offerings, including, but not limited to:

Elevated Marriott Bonvoy status for Residence Owners
Preferred Residence Owner rates for select hotels within the global Marriott Bonvoy portfolio
Special offerings and preferred access on voyages with The Ritz-Carlton Yacht Collection
Exclusive offers on culinary experiences when at home and within the local community
A focus on wellness, including spa and treatment offerings
Access to a world-class accredited concierge service

Marriott Branded Residences Portfolio Grows Globally

Consumer demand has fueled Marriott’s expansion of its branded residences portfolio to exciting and growing markets around the world. The company recently announced new open and pipeline projects in:

Europe, Middle East and Africa (27 open, 41 in pipeline), including: