Choice Hotels expands in Western US - Insights
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Choice Hotels expands in Western US

Choice-HotelsChoice Hotels International, Inc. has signed agreements with Equinox Hospitality to develop three dual-brand Sleep Inn and MainStay Suites properties and two stand-alone Sleep Inn hotels. These midscale hotels will be built in the Phoenix metropolitan area and across California, and the first hotel is set to open in 2021.

“Choice offers hotel developers proven midscale brands that appeal to guests across the country,” said Brian Quinn, vice president, head of development, new construction brands, Choice Hotels. “Strong demand for the Sleep Inn and MainStay Suites brands is clear: our domestic pipeline now includes nearly 300 hotels across the two brands. These agreements allow Choice’s innovative midscale prototypes to reach even more travelers in new markets.”

Equinox Hospitality is a premier hotel ownership, management, acquisition, and development company that was founded 25 years ago.

“These agreements are a perfect fit for us—not only is Choice Hotels a recognized leader in the midscale segment, but the company is committed to franchisee profitability,” said Abdul Suleman, president and chief executive officer, Equinox Hospitality. “We’re confident in the Sleep Inn and MainStay Suites brands’ ability to exceed the expectations of travelers, no matter their stay occasion. We can’t wait to open the doors of these brand-new properties and welcome guests visiting Arizona and California.”

The Sleep Inn hotels will reflect the brand’s Designed to Dream prototype, with a nature-inspired aesthetic, sleek, timeless design, an efficient footprint, and a low cost-to-build for owners. The MainStay Suites prototype features an open-concept design with polished, modern amenities that resonate with guests. The Sleep Inn and MainStay Suites dual-brand concept offer operational efficiencies and a diverse model that serves business, leisure, and extended-stay guests.

The Sleep Inn brand has nearly 400 hotels open in the U.S. and the MainStay Suites brand has more than 60.

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