Radisson Blu: Europe's largest upper-upscale hotel brand - Insights

Radisson Blu: Europe’s largest upper-upscale hotel brand


Radisson Blu Hotel, Amsterdam

Radisson Blu has maintained this leading position since 2010.Ê

Radisson Blu brand leads the European hotel industry in size and scale, with properties located in capital cities, airport gateways and major leisure destinations. The brand is globally recognized for its unique heritage of design, innovation and service. The latest ranking reconfirms Radisson Blu’s compelling value proposition to investors, owners and developers.

“We are humble and proud to maintain our leading position in Europe’s upper-upscale segment, and continue building on Radisson Blu as the brand of choice for both guests and investors,” commented Elie Younes, Executive Vice President and Chief Development Officer, Radisson Hotel Group.

ÒWith the launch of Radisson Hotel Group earlier this year and our new brand architecture, we will now leverage Radisson Blu’s leading position and brand recognition to drive our growth strategy across the luxury and upper-upscale segments, featuring Radisson Collection, Radisson and Radisson RED. Such organic growth will be supported by our newly launched asset-right strategy,” added Elie Younes.

The MKG Ranking scope includes 28 countries within the European Union, Switzerland, Norway, Ukraine, Turkey (European side of Istanbul), Russia (only the European area, west of Ural), Iceland, Albania, Macedonia, Bosnia, Moldovia, Montenegro, Jersey, Guernsey, Serbia, Belarus, Andorra and Monaco. The results of the 2017 ranking also include Radisson Blu Edwardian hotels in the UK.

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