Raising the sought-after Trademark Hotel Collection flag at nine new U.S. destinations, hospitality giant Wyndham Hotel Group is ushering in more of its soft brand’s unique hospitality flair coast to coast. The latest additions inÊNew York City,ÊCalifornia, Ohio,ÊUtah,ÊLouisiana,ÊNebraska andÊVermont more than double the brand’s U.S. portfolio to 15 hotels and more than 2,000 rooms.
Launched last year, Trademark is a collection of upper-midscale-and-above hotels with fiercely independent spirit and individuality. It’s the first soft brand geared to independent hoteliers with landmark three- and four-star hotels designed for everyday travellers seeking unique accommodations. Globally, nearly 70 hotels currently don the Trademark banner.
“Trademark offers entrepreneurial hoteliers a unique opportunity to tap into a hospitality mega-network without sacrificing their hotels’ distinct character and authenticity, which draws travellers through their doors,” saidÊChip Ohlsson, executive vice president and Chief Development Officer,ÊNorth America. “The surge of owners joining the Trademark family is a testament to their desire to be part of something greater, as well as to Wyndham’s steadfast commitment and track record of delivering for its owners.”
Demand for soft-branded hotels continues gaining momentum in 2018. According to Smith Travel Research, last year’s soft branded occupancies topped 66 to 70 percent Ð the highest in occupancies Ð compared to 62 to 67 percent for hard brands and 63 percent for independent properties.
The newest Trademark additions offer everything from downtown city escapes to mountain adventures, while delivering authentic experiences at affordable price points.
- Ravel Hotel, A Trademark Collection Hotel, inÊLong Island City, N.Y.:
Guests discover the chic side ofÊNew York City’sÊQueens borough at this 113-room hotel featuring a variety of al fresco experiences. Ravel’s Penthouse 808, an eclectic indoor-outdoor rooftop restaurant and lounge, features Hawaiian- and Asian-inspired fare from Executive ChefÊSeth LevineÊand breathtaking views of theÊManhattan skyline. Additionally, guests can sip on 15 draught beers and imaginative cocktails at the hotel’s elevated beer garden sprawled across a welcoming green lawn, as well as take a dip in its Profundo pool club, opening inÊMay 2018. - Lions Gate Hotel, A Trademark Collection Hotel, inÊSacramento,ÊCali.:
Adorned with aero-inspired dcor reflective of nearby McClellan Air Force Base inÊSacramento, Lions Gate Hotel, A Trademark Collection Hotel, sits in the heart of McClellan Park. History meets luxury at this 112-room hotel with easy access to Old Sacramento, a 28-acre National Historic Landmark District, featuring museums, railroad excursions and Sacramento River boat tours. - Mulberry Life Inn & Suites, A Trademark Collection Hotel, inÊMoreno Valley,ÊCali.:
Soon to be “Xola, A Trademark Collection Hotel,” this 140-room boutique hotel inÊCalifornia’sÊMoreno Valley integrates wellness into every guest touchpoint Ð like soothing eucalyptus bed linens and allergen-free plush pillows. - Aksarben Suites, A Trademark Collection Hotel, inÊOmaha, Neb.:
BoastingÊOmaha’sÊmost beautiful sunlit-atrium, the 186 all-suite boutique hotel flexes to host special events or business meetings up to 150 people. Visitors can explore the unique shops, galleries and restaurants ofÊOmaha’sOld Market district and sports fans can catch a University ofÊOmahaÊteam playing at TD Ameritrade Park of Baxter Arena. - Quail Hollow Resort, A Trademark Collection Hotel, inÊPainesville, Ohio:Ê
Guests at thisÊOhioÊgem enjoy easy access to two championship golf courses,ÊOhio’sÊgrowing wine region and the Rock & Roll Hall of Fame in downtownÊCleveland. The resort’s 21 versatile meeting rooms can host up to 80 conference guests or 350 banquet guests. - The Bertram Inn & Conference Center, A Trademark Collection Hotel, inÊAurora, Ohio:
Accommodating up to 1,500 guests for special events, this long-standingÊOhioÊdestination isÊAurora’sÊgo-to hotel for guests hosting big occasions or simply enjoying the state’s charming countryside. - Zermatt Utah, A Trademark Collection Hotel, inÊMidway, Utah:
Guests breathe in pure mountain air at this inviting village resort nearÊPark City, Utah, featuring traditional, Swiss-style architecture and dcor, 308 rooms and a multitude of recreational activities. This mountain oasis is near the area’s top attractions including Utah Olympic Park,ÊPark CityÊski slopes and blue-ribbon fly fishing. - Richmond Inn & Suites, A Trademark Collection Hotel, inÊBaton Rouge, Louisiana:
Close to downtownÊBaton RougeÊand just an hour fromÊNew Orleans, Richmond Inn & Suites, this all-suite hotel is a prime location for business travellers seeking quick commutes. Designed for extended stay travellers, its 145-spacious suites feature separate living areas, fully-equipped kitchens and complimentary WiFi. - A Trademark Collection Hotel inÊBurlington, Vermont:
Formerly the Italian Bove Restaurant on Pearl Street inÊBurlington, Vermont, the 70-year, family run business will be transformed into a 76-room Trademark hotel. Owned byÊRick Bove Jr., the hotel is planning to open in 2019.
Trademark hotels participate in Wyndham Rewards¨, the simple-to-use, revolutionary loyalty program from Wyndham Hotel Group. Named the best hotel rewards program for the past three consecutive years byÊU.S. News and World Report, Wyndham Rewards offers members generous points earning structure along with a flat, free night redemption rateÑthe first of its kind for a major rewards program. Learn more atÊwww.wyndhamrewards.com.
