Reaffirming its position as a leader in the All Suites hotel category, Embassy Suites by Hilton is undergoing a complete refresh of its food & beverage program. The evolution of the brand’s dining options will begin with the launch of two new bar-centric lunch and dinner offerings. These include Brickstones Kitchen & Bar, a contemporary full-service restaurant developed for new hotels using the Design Option III prototype, and E’Terie Bar & Grill and Food to Go, a fast-casual dining concept with a menu of light bites created for legacy hotels.
“When done right, food and beverage boost guest satisfaction, repeat business and overall profits, but staying on top of ever-changing guest preferences and dining trends is essential,”
said Alan Roberts, global head, Embassy Suites by Hilton.
“Adapting to the tastes of today’s travellers that crave both flexibility and flavour, with E’Terie and Brickstones we’ve created easy to implement dining experiences that deliver modern food in environments that inspire guests to stay well past the complimentary Evening Reception hours and create new revenue-generating opportunities for owners.”
E’Terie Bar & Grill offers fresh, quality meals in an environment that encourages socialization, while E’Terie Food to Go will address the needs of guests seeking grab-and-go options. Eliminating the traditional, full-service dining experience, this new fast-casual concept will offer lunch and dinner service, complementing the brand’s Evening Reception with a menu of salads, sandwiches, snacks, and entrees all available for purchase at the Atrium Bar. Food to Go will be located next to the front desk area and will be stocked with take away options for guests on the move. E’Terie menu items will also be available to guests desiring in-suite dining.
Brickstones Kitchen & Bar’s la carte salads, sandwiches and contemporary entrees are also available for dine-in, take-out and in-suite dining. Like E’Terie, Brickstones employs a bar-centric approach to serve up an indulgent, yet approachable dining experience offering inspired American dishes that are unique without being over the top. Moreover, the concept provides owners with the ease of having one venue that can seamlessly transition from the morning’s complimentary, cooked-to-order, breakfast to an la carte grill experience for lunch and dinner.
While Brickstones provides a full-service dining experience and E’Terie a fast-casual meal, thanks to their bar-centric approach, both transform the Atrium Bar into the functional hub for all ordering and food service, creating a more streamlined staffing model for owners. Similarly, E’Terie leverages the existing infrastructure at Embassy Suites’ hotels, such as the displays utilized during the made-to-order breakfast and the main kitchen, making it cost-efficient to implement and easy to incorporate into legacy properties.
“We’re excited to bring a new bar-centric approach to the hotel dining experience and evolve our F&B program into an offering that provides profitability, flexibility and of course plenty of flavour,”
added Roberts.
In addition to E’Terie and Brickstones Kitchen & Bar, Embassy Suites is in the process of reimagining its overall food & beverage offerings, as well as the brand’s signature free made-to-order breakfast and Evening Reception. Featuring new menu items and beverages in line with the latest trends in dining, these enhancements are expected to debut later this year.
