A proven leader in the upper-midscale lodging segment, the iconic Comfort Hotel brand finished 2017 by opening 58 hotels and increasing the pipeline to nearly 300, one of the largest in its history. Franchised byÊChoice Hotels International, Inc., one of the world’s largest hotel companies, the new Comfort hotels reflect the brand’s transformation and new design, which includes a refreshed, modern look and feel.
“Opening more than one Comfort hotel per week in 2017 speaks to the demand and leadership of the brand in the upper midscale category,”
saidÊBrian Quinn, vice president, franchise development, Choice Hotels.
“Both developers and guests are seeing the impact of the recent improvements we have made to the Comfort brand, and we’re excited to continue to take the brand to the next level.”
In 2016, the Comfort brand launched the multi-phasedÊMove to ModernÊinitiative to enhance all hotels in the portfolio and deliver a better, more consistent experience for guests. Encompassing public spaces and guest rooms,ÊMove to ModernÊhas resulted in hundreds of renovations nationwide and affirms the brand’s commitment to ensuring that every Comfort hotel has an up-to-date, refreshed look and feel. The brand’s transformation strategy has resulted in an increased pipeline, with more than 140 franchise agreements executed in 2017.
“The Comfort transformation has positioned the brand for continued growth, and the guest response to everything we’re doing Ð from welcome to goodbye Ð has been overwhelmingly positive,”
saidÊAnne Smith, vice president, brand management and design.
“We started 2017 by offering guests 100-percent smoke-free rooms at all Comfort hotels across the country, worked hard with our franchisees on ourÊMove to ModernÊinitiative, and ended the year with 58 new hotels opening.”
The most recent additions to the Comfort Hotel portfolio can be found acrossÊthe United StatesÊand are comprised of new construction, rebranding and conversion projects, including:
- Comfort Inn inÊGreenville, SCÊÐ 120 guest rooms
- Comfort Inn inÊMatteson, ILÊÐ 108 guest rooms
- Comfort Suites inÊOklahoma City, OKÊÐ 67 guest rooms
- Comfort Suites inÊNorth Charleston, SCÊÐ 98 guest rooms
- Comfort Suites inÊSt. George, UTÊÐ 91 guest rooms
- Comfort Inn & Suites inÊHouston, TXÊÐ 80 guest rooms
- Comfort Inn & Suites at Salt Lake City Airport, UT Ð 110 guest rooms
- Comfort Inn & Suites inÊBaton Rouge, LAÊÐ 77 guest rooms
- Comfort Inn & Suites inÊMetairie, LAÊÐ 151 guest rooms
- Comfort Inn & Suites inÊWichita, KSÊÐ 99 guest rooms
- Comfort Inn & Suites inÊTavares, FLÊÐ 80 guest rooms
- Comfort Inn & Suites inÊWilder, KYÊÐ 74 guest rooms
There are more than 1,800 Comfort hotels open acrossÊNorth AmericaÊin popular travel destinations, everywhere travellers want to stay.
