Global Hotel Alliance (ÒGHAÓ), the world’s largest alliance of independent hotel brands and operator of the award-winning, multi-brand loyalty programme, DISCOVERY, today announced that The Residence by Cenizaro has joined its portfolio of distinct brands, adding a collection of luxury resorts to GHA’s network of more than 35 independent brands and over 500 hotels.
Owned and managed by Cenizaro Hotels and Resorts, The Residence by Cenizaro presents a portfolio of independent properties in some of the world’s most desirable locations, including Tunis, Mauritius, Zanzibar and the Maldives. Each property in the family reflects a distinctive, individual personality and sense of place, and they all embody the legendary hallmarks of excellence the world has come to know: attention to detail and intuitive, personal and discreet customer service. The resorts of The Residence by Cenizaro will also become part of Ultratravel Collection, the most luxurious and iconic hotels in the DISCOVERY loyalty programme.
Chris Hartley, GHA’s CEO, is thrilled to welcome another unique brand to the alliance:
ÒWe really do have a rich collection of brands to rival any that the global majors have to offer, and The Residence by Cenizaro adds to the wealth of choice that we offer our DISCOVERY members.Ó
Gary Xie, the company’s Executive Director, comments:
ÒWe are delighted to be part of a worldwide alliance, which will enable us to reach a global audience of luxury travellers through DISCOVERY’s 11 million members. We are looking forward to welcoming DISCOVERY customers to our amazing properties.Ó
The Residence by Cenizaro is due to open its first south-east Asian property in Bintan, Indonesia in early 2018. GHA’s other recent additions also include Monarch Beach Resort, an award-winning property in California.