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Big Data, Big Overstatement?

In the past year the term ‘big data’ has become synonymous with ‘big buzz’ and ‘big hype’. This yearwill be crunch time for travel brands as the business world becomes even more reliant on data and analytics for answers. By the end of 2012, most successful travel brands had begun to understand the ‘big data’ opportunity, alongside a growing realisation too that ‘big data’ needs high performance analytics.

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N.Y. Woman Sues Hotel for $7 Million in Bedbug Attack

By Lee Higgins and Erik Shilling: A New York woman, who said she was traumatized after suffering 25 bedbug bites at a Holiday Inn in North Carolina in October, has filed a multimillion-dollar lawsuit against the company that operates the hotel chain.

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A Moment of Zen, on the Go

By Jane L. Levere: According to a study released by Yoga Journal last month, the number of Americans practicing yoga jumped 29 percent, to 20.4 million — or 8.7 percent of American adults — since the previous study in 2008, when 15.8 million practiced. Hotels’ yoga initiatives represent their response to “travelers’ desire to lead healthier lifestyles,” said Henry Harteveldt, an analyst for Hudson Crossing, a travel industry consulting company.

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Why You Should Never Trust The Photos Hotels Post Online

By Julie Zeveloff: Hotels aren't always completely honest when it comes to the photos they post on their websites. Professional reviewers from hotel review website Oyster visited vacation properties from Barbados to Boston, and the photos they took didn't quite match up with the online fantasy.

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How Guests Select Hotels Around the World

By Dr. Jonathan Barsky: We recently finished a study that looked at the reasons why people all around the world select a particular hotel or casino.  The results offer insight into current guest behavior, and suggest ways to appeal to them. In this and subsequent posts we’ll pull out some of the highlights.

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