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Responsive Website Design for Hotels – Is it Your Only Option?

By William Bellis: In layman’s terms, responsive design generally means that a website (one URL/website address) responds to the device or screen on which it’s being viewed.  The site morphs to better accommodate the resolution and size of the screen — from site layout, to size of imagery, even to the amount of copy in some instances.  So whichever of the four screens — PC/laptop, tablet, smartphone or Internet TV — a travel shopper is using, the site will look custom built for that screen.

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Hottest Tech Trend at Hotels Is Getting Rid of It

By Genevieve Shaw Brown: The latest tech trend in the hotel industry is taking tech away. Or, at least, giving guests a place to take a break from their gadgets. Last month Marriott and Renaissance began testing "Braincation Zones" at eight hotels across the Caribbean and Mexico, providing guests with designated tech-free areas. The Braincation Zones differ between properties, but all are located in quiet areas with beverages, technology-free games and stress-free tips for guests to take home with them.

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What It Means To Build A Hotel Reputation

By Alan Campbell: It is a hotel’s reputation that makes it successful, and as long as you can maintain or improve that reputation, no amount of competitors will be able to empty your rooms.

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Look Beyond Your “Social Media Presence”

By Jacques Bughin:  A lot of companies congratulate themselves on having a "social media presence" — by which they mean a Twitter following and Facebook likes and a marketing plan that uses social networks. But some 70% of the extra profit to be made through social technologies has nothing to do with marketing. It's in areas of the company such as knowledge management, innovation, communication, and better integration with the supply chain.

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How to Upsell Without Selling Your Soul

By Julie Rains: The upsell — a sales pitch to move a customer from an average selection, moderately priced to an outstanding selection at a premium price — can boost sales and profits. But does selling up simply mean pushing customers to buy a higher priced trinket? If you answered “yes,” you may be trying too hard. And you’re most likely missing opportunities to make the connections that invite trust and enable the genuine upsell that happens without even trying.

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“Pimping” Those On-Line Reviews

By John Hendrie: It was suggested by an article in December’s CRM  magazine that by 2014 some 10% to 15% of positive on-line reviews will be fake and paid for by companies hoping to influence the marketplace. This includes social media sites, as well, like Yelp and YouTube. That’s right, people will be paid to write good news about an establishment; they will not have been a guest at all.  Let’s not forget that wily competitors may be doing just the opposite!

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