By Jean Francois Mourier, CEO of REVPAR GURU: Revenue management was created in the mid-1980s based on the practice of yield management in the airline industry. For as long as revenue management has existed, so has the debate over which revenue management metric is most effective to determine the success (or failure) of a propertys pricing strategy. Each revenue manager has their own personal preference, but in general, today most hoteliers use occupancy and ADR as the key metrics for evaluating their progress.  At REVPAR GURU, we dont believe that occupancy and ADR alone are sufficient to actually determine whether a pricing strategy is effective. As is, neither of these metrics truly evaluate how much money will be deposited to your propertys bank account but thats another story, for another article. For today, I want to discuss ADR specifically.

By GuestCentric: Encrypted search has been on the fast track. We are now seeing websites with over 20% of their Google visits coming from "(not provided)" keywords. This trend is recent and worrisome. Some websites that had only a few percentage points in June 2012 are now at over 20%!

By Alan Campbell: Guess what people; this year we the hospitality industry are going to have the last two letter generations in our lobby, each with different needs, all under one roof. Are we going to have fun! The golden ones, and the new techies. This is going to be a sight to behold, and we may well question how to stop them from killing each other when they get together.

By Tal Shnall: When we think about Rock Stars, we think about superstar performances. We get excited and enthusiastic, telling everyone how delightful the experience was. How can we create the same energy and excitement for our customers?

By Tomasz Tunguz: When interviewing product managers at Google, we ranked candidates on four metrics: technical ability, communication skills, intellect and Googliness. A Googley person embodies the values of the company – a willingness to help others, an upbeat attitude, a passion for the company, and the most important, humility.

Backed by robust growth in hotel shoppers and an expanding international user base, leading online platform for travel reviews TripAdvisor marked a 20% increase in its 2012 revenues. Despite macro headwinds and increasing long-term investment, TripAdvisor’s Q4 2012 revenue and net income witnessed 23% and 40% y-o-y growth, respectively.

By Andrea Domanick: With 17 sommeliers and three master sommeliers on staff, Bellagio is among the most wine-savvy resorts on The Strip. The hotel-casino now offers the opportunity to share in that knowledge with its new Master Sommelier’s Wine Classroom, a series of interactive seminars designed for guests to learn about the world of wine.

By Barbara De Lollis: If you're a wealthy, globe-trotting business traveler, which hotel would be your No. 1 pick when mixing business with pleasure? Would you pick one in indulgent Las Vegas, shopping mecca New York or romantic Paris?

By Samantha Shankman: Does the city where a hotel is headquartered have an impact on its digital presence?