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New Ideas for Marketing Your Hotel Brand

By Dr. Peter Tarlow: One of the current buzzwords in tourism marketing is branding. its relationship to social media and to marketing is something often discusses at tourism seminars and conferences. Branding is often a lot more complicated than what most people realize. A tourism brand must not only stand for something but it must also be clear that the brand does not stand for something else. For example, in our community we do not tolerate poor service. In this month's Tourism Tidbits we discuss branding, social media and ways to stay ahead of the pack.

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Eight Career-Change Disasters to Avoid at All Costs

By Annie Favreau: Ready to take your career in a different direction? Whether your current job is a bad fit or you're looking for an industry with a better future, finding a new line of work can be both incredibly satisfying and personally profitable. But switching career tracks can also be a high-stakes gamble. Before striking out on your own, learn how to avoid these classic career-change disasters.

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Tips for Performance Management — Combating Boredom

Some call it the silent killer; it creeps around the office zapping energy and motivation from even the best employees. It's boredom, and if you don't think that it is a problem for your organization, then you might want to think again. Boredom is a common side effect of our modern workplace and it's an increasingly rampant productivity killer.

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Five Star Luxury Hotel Inspires Five Best Practices by Apple

By Carmine Gallo: One of the questions Apple Store hiring managers ask themselves while sizing up a potential job candidate is, "Can the individual offer a 5-star luxury hotel level of customer service?" A well-known luxury hotelier is the gold standard of customer service. It makes perfect sense that the Apple Retail Store-the most profitable retailer in America- would benchmark itself against a brand known for its legendary service.

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