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The European Travel Commission Launches the EuroShorts Film Competition

Since video is one the most media-rich formats for engaging people, one of the activities of the Destination Europe 2020 programme, a joint initiative between the European Travel Commission [ETC] and the European Commission to strengthen Europe as a tourist destination, is focusing on using the power of video as a major influencer for creating travel inspiration. The European Travel Commission is, therefore, launching a film competition with the aim to create a new inspirational short film to promote Europe as a tourism destination.

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Which Hospitality Trends Should You Be Following?

By BusinessesForSale.com: There's clearly still room for you to sell stays at your hotel on the basis of the quality experience that you offer. You need to be sure, however, that you aren't being seen as offering expensive stays, with little to differentiate your hotel from cheaper alternatives.

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The Fine Art of Gab

By Alan Campbell: Hoteliers, you have got to learn how to give an effective speech, how to communicate your thoughts cogently to your peers in the hospitality business, how to sell to outsiders and your community what you have to offer and why they should choose your proposal over all others. In my 40 plus years in this business, I have not come across too many hoteliers that can do that—talk effectively in front of an audience of strangers.

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From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process

By Margaret Mastrogiacomo: With 87% of online users reporting that Social Media recommendations impact hotel choice, it is no secret that social media influences the travel planning process. With the launch of Facebook Graph Search, a feature that helps users discover common interests with friends and discover places to visit, social media’s impact on travel research and discovery will become even more significant.

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