By Katherine Tse: It'll technically be another year until the next International Happiness Day on March 20, but who's to say that happiness merits only one day a year?
Hotelier Notes from Season One of Fawlty Towers
By Larry Mogelonsky, MBA, P. Eng: Sometimes in order to understand what sets the bar for good service in the hotel industry, you have to gaze upon the dark underbelly of what is truly and horrifically bad. It's all about contrast; the yin and the yang. To know what would qualify your establishment as a lemon, you need only taking one passing look at Fawlty Towers, the 1970s 12-episode British sitcom starring the magnetic John Cheese as the titular rural English B&B owner and operator, Basil Fawlty.
The Most Effective Strategies for Success
By Heidi Grant Halvorson: For years, I've been trying to convince people that success is not about who you are, but about what you do.
When Should You Choose a Brand for Your Hotel? And When Should the Brand Manage Your Hotel?
By Jim Butler and the Global Hospitality Group® Hotel Lawyers: Hotel Lawyer on branding your hotel or running it as an independent. When should you brand your hotel and when should you leave it unbranded? How do you know when the benefits justify the costs? And if you decide to brand, should you go with brand management or an independent operator? What are the considerations? Few decisions are more important. Here is hotel lawyer, Robert Braun to share some insights garnered by our Global Hospitality Group®'s experience in helping clients with more than 1,000 hotel management agreements and franchise agreements.
Would You Like Fries With That?
By John Boe: While you may not have recognized it, the last time you ordered from a fast food restaurant or went to the post office, there is a good chance you experienced some type of cross-selling or up selling. Cross-selling and up selling are well-established and highly effective marketing practices utilized by a wide variety of industries. Shortsighted salespeople are often quick to suggest that customers get irritated by attempts to cross-sell products and perceive cross-selling as an aggressive sales technique. Interestingly enough, consumer research indicates that the reverse is true.
Lodging Interactive Sites Top Five Reasons Why Responsive Web Design is Not a Best Practice
When it comes to a hotel's mobile presence, travelers want to receive only the information that is relative to their stay and designed specifically to fit their device format; Lodging Interactive offers customized, hosted mobile website creation and ongoing management that is quick to load, easy to navigate, and preferred by today's smartphone users.
Twelve Ways For Hotels To Network with LinkedIn
By Are Morch: I love social networking – but the truth is, most of my business comes when I meet someone face-to-face (f2f) or they see me speak. Having just returned from a speaking tour – let me share some of these tips with you…
Future of Flash Development – Is Extinction Imminent?
By Laura Ingle: With the move to mobile in the hotel industry, it is crucial to have the right tools to build better marketing materials. Have you got what it takes?
Hotel-Based Meetings Get More Creative, Healthier Menus
By Nancy Trejos: Attending a meeting or conference at a hotel used to involve a lot of snacking on cookies and downing cup after cup of coffee to get through the day.
IHGs Mobile Revenue will Soon Outstrip Web, Says VP of Marketing Michael Menis
By Jessica Davies: The rapid evolution of mobile technology provides more opportunities for IHG to connect with its guests across their entire journey, according to Menis.
