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The 4 Moments of Truth That Create an Unforgettable Customer Experience

By Matthew E. May: Perhaps you're thinking of starting a new business, or a new line of business in your existing one. If you're like most, you're thinking about how to market, sell and serve customers. That's a mistake, according to Brian Solis, the author of What's the Future of Business: Changing the Way Businesses Create Experiences. Solis argues that now is the time every business must go beyond price, performance or value-and focus on creating customer experiences.

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Taking “Charge” Of Hotel Trends – Red Roof Reads & Reacts

By Jesse Zitrin & Frances Kibbe: The proliferation of personal technology has raised a long list of questions for hotel executives looking to keep their company above the fray. The best managers counter this by using enterprise technology to determine what really matters to their customers.

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Innovative Hotel Concepts

By Patrick Landman: Whether you want to open your own boutique hotel, a small bed and breakfast, or an innovative budget hotel concept, there is one thing they all must have in common to succeed. They must be remarkable. What does this mean?

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Was Hotel Marketing Always This Complicated?: The Hotel Marketer Reinvented – Part III of III

By Jason Price, Executive Vice President at HeBS Digital: Building a direct revenue channel has become paramount to any other marketing effort the hotel can accomplish. The hotel website is a critical component to selling room nights, preserving rate, and building market share. We've seen the pendulum shift to and from the bargaining power of buyer and supplier, a constant push and pull between OTAs and hotels. Scholars of Porter's Five Forces take note.

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Four Ways the iPad has Changed Travellers’ Hotel Stays

By Barbara DeLollis: The iPad has revolutionized the way many travelers work and relax in hotels since Apple started selling it three years ago. So, with the device's third birthday in mind, Hotel Check-In asked a variety of travelers and hotel industry workers to identify the top ways that the iPad and tablet computers have changed the lodging experience. Here are their picks:

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The Importance of Scheduling Nothing

By Jeff Weiner: If you were to see my calendar, you'd probably notice a host of time slots greyed out but with no indication of what's going on. There is no problem with my Outlook or printer. The grey sections reflect "buffers," or time periods I've purposely kept clear of meetings. Over time I realized not only were these breaks important, they were absolutely necessary in order for me to do my job. Here's why.

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