By Stephanie Hilger: Recently, Pinterest gave business-orientated users the long awaited insights they’ve been looking for by rolling out “Pinterest Web Analytics.” The Pinterest facelift (which is still slowly revealing itself to users – Mark Zuckerberg style) was generated with users in mind and to differentiate businesses from individuals.
Learning Curves and Keeping Up with Mobile Demands
Savvy digital marketers are relying on analytics to improve their mobile portfolio. Be it for scrutinising tablet and mobile traffic or ascertaining engagement levels, travel companies can delve into analytics and online data in order to help make sound decisions. EyeforTravel’s Ritesh Gupta delves deeper.
The Most Effective Closing Technique Ever?
By Mike Michalowicz: Use this simple technique, asking just two questions, to close more sales.
Luxury U.S. Travellers Say Internet Access is #1 Hotel Amenity
Internet access is the hotel amenity prized above all by affluent U.S. travelers – more than the beach, cuisine, privacy, proximity to shopping and unique activities, according to the Resonance Report on Affluent Travel and Leisure.
HotelTonight Rewards Users for Photographing Their Hotel Stay
By Emily Price: Last-minute hotel booking app HotelTonight is adding a new feature to its iOS app Wednesday: the ability to add your own photos. After a user books a hotel through the app they’ll be given a photo scavenger hunt of sorts that they can complete during their stay: 6 pictures of locations around the hotel such as their room, bathroom, view and the hotel bar.
Sleeping Pods In Airports: The Popularity of These Capsule Hotels Has Expanded to Abu Dhabi
By Karen Fredrickson: New chairs, called "GoSleep" chairs, were unveiled on Sunday in Terminal three at the Abu Dhabi airport, according to the Telegraph. The chairs feature a sliding door/roof, which is designed to either partially or fully enclose passengers within the chair, similar to a pod. This is to shield passengers from unwanted noise, light and crowds.
Hotels Offer Up Gatsby-Gilded Deals
By Rob Lovitt: Bring on the flappers, the swell fellas and the well-heeled hoofers doin’ the Charleston. With “The Great Gatsby” set to hit theaters on May 10, it seems Baz Luhrmann isn’t the only one hoping to recapture a bit of the Roaring '20s. From New York to Portland, Ore., hotels are rolling out Jazz Age packages that even F. Scott and Zelda would consider the cat’s meow.
TripAdvisor Advises Against Mobile Apps for Its Hotel Customers
By Dennis Schaal: TripAdvisor is advising its hotel customers that they should definitely fine-tune their mobile offerings, but should probably steer clear of mobile apps.
Fortes Fortuna Adiuvat (Fortune Favours the Bold)
By feature writer Larry Mogelonsky, MBA, P. Eng: Boldness in hotel management and marketing comes in many different, and largely creative, forms. As the industry warps under the tugging forces of electronica and generational shifts, let’s never forget that courage will forever be needed to stand apart and make an impact. Here are several examples of ‘Bold Marketing Strategies’ to help get you in the mood and remind you of what the hotel industry is capable of.
Getting Rid Of Gross, Low-Quality Links To Your Hotel Website
By Kelsey Nupnau: Let me ask you something: As a hotel, why would you want links from irrelevant sites pointing to your website? Exactly. You wouldn't! Your goal should be to have reputable websites containing relevant, quality, informative content link to your hotel. Consider learning the basics of link building and also reading about strategies on building high-quality links to your website.
