TRO SMITH, a new online destination and forum dedicated to providing travel and hospitality companies with insightful, high-quality information on the topic of social media marketing, is presenting an enlightening "10 Step Content Marketing Strategy for Startups and Brands" with key points featured herein and fully available for download at TROSMITH.com.

By feature writer Brett Patten: By creating false expectations with their customers about the level of quality their business possesses through the online identity of the hotel brand.

Although Langham's dedication to guest service and satisfaction remains unchanged after nearly 150 years, the world moves much faster today. Guest expectations are very high, and the choices available to them have never been greater. Keeping up with today's guests requires a continuous vigilance and a real-time connection.

By Osvaldo Torres: One of the advantages which the Hotel obtains from experiential hospitality is to perceive the guest in a different way, achieving to get to his emotional world where never before anyone had searched and hence, discover what never before anyone had found out: his hopes and aspirations, therefore, the Hotel will be able to offer what no other hotel had never before offered: his emotional balance.

By feature writer Alan Campbell: In recent weeks the hotel business articles have been focusing on the guest room coffee brewer. To leave or not to leave the brewer in the room, that is the big question. The coffee brewer is a mainstay of the guest room, even though the guest may not use it, it is there. The little machine is always ready to satisfy the guest with a cup of hot coffee in the morning. So what seems to be the problem? Well most hotels use an inexpensive coffee brew in the hotel rooms, let’s face it using a “known brand” would incur an expense that the hotels may not be able to recoup. Anyhow that is the train of thought today.

As +5.5% Increase in GDS Reservations Sets Stage for Promising Autumn, Leisure Bookings Lag Behind Significant 2012 Jump

By feature writer Brett Patten: Do you want staff who make a positive contribution to your business? Who make clients and guests want to come back? Who find new clients and make more sales and profits?

By feature writer John Hogan: A few weeks ago, I shared some insights about our changing world in hospitality and hotels in relation to world events. On a related note, who would have predicted that Bob Dylan who wrote “The Times They Are a-Changin'” would be invited by the 1st black president to perform this song in 2011 at the White House?

By Ritesh Gupta: here is no fixed formula that can result in better conversion rates for accommodation websites. Rather, it’s an ongoing process that requires clear brand positioning supported by appropriate content and technology initiatives. EyeforTravel’s Ritesh Gupta talks to two groups with different business models about how they are approaching the challenge.

The great Hotels of the world provide a private retreat for Royalty away from their usual palaces and homes.  Often designed with famous and often royal guests in mind, Hotels fill a special role not only to provide the comforts afforded to other guests, but also security from the public and in more recent times the media.