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Forget the Sandwich Technique

By feature writer Alan Fairweather: When you notice a member of staff doing something you do like, tell them about it. When you notice them doing something you don’t like, tell them about it. Whether it’s good news or bad, the same rules apply.

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French Fries: The Secret Sales Weapon

By Feature Writer Chaunsea Keller: Have you ever sat down with a potential new customer and had no clue about him/her? How are you going to fill your lunch hour and actually make a sale with this person when the only thing you can visibly see that you have in common is that you both have hair on your head? In some cases, you don't even have that in common! If you can get through the first five to ten minutes flying conversation solo, have no fear – the French fries you just ordered will be coming shortly to act as your wingman. Yes, I said French fries!

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Improving Social Media with SEO – Social Media Week Chicago 2013

By Andrea Mann: This past week, the Blue Magnet Interactive team set off to explore several educational seminars hosted by Chicago's Social Media Week to stay on the forefront of the everchanging online social landscape. Our online marketing team is eager to share how their key takeaways from these sessions can translate into successful hotel social media marketing campaigns.

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Marriott Chains Top Hotel Customer Satisfaction Scores

Among the overall corporate families, Marriott, Hilton and Hyatt brands generally scored well. Starwood's two entries, Westin and Sheraton, didn't do as well, and Wyndham's four brands – Wyndham, Days Inn, Ramada and Super 8 – earned four of the bottom six scores.

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Where Do Guests Want Your New Hotel to Be Located?

By feature writer Patrick Landman: Location is one of the top selection criteria for travelers when choosing a hotel. And yes, location has a big impact on the demand your hotel will generate, and therefore will influence the price you can ask in the market for your rooms. Hence when starting a new hotel, the site selection process is a key step that should not be taken too lightly.

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Insights, News

Is Your Restaurant Food Brag Worthy?

By feature writer Larry Mogelonsky, MBA, P. Eng: A good way to reframe your menu is to ask the question: Is my food ‘brag worthy’? Will a person use your cuisine as a comeuppance when his or her friends start discussing the latest and greatest eateries?

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Fodor’s Names Top 100 Hotel Picks of 2013

European properties dominate this year's edition of Fodor's 100 Hotel Award Winners, taking 30 of the top spots in categories such as best gastronomic hotels, sleek city addresses and creative conversions.

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Gain The Respect Of Your Team By Being Wrong

By feature writer Steve DiGioia: One of the quickest ways to lose the respect of your team is to think you are always right. Just because you were recently promoted, does that mean that you have experienced all the various situations of your job?  Have you done your job without making mistakes? So when these mistakes happen, what do you do? Do you cover up your shortcomings so no one would know? Or do you take this opportunity to gain the respect of your team?

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