What’s the extent of OTA brand bidding? How do the relationships between hotel brands and their OTAs unfold on the SERP? To address these questions and others, BrandVerity examined 104,777 paid search advertisements that were triggered by hotels’ branded keywords. The findings are revealed in this report.
How Much Disengaged Employees Really Cost You
By James O'Brien. Let's look at what disengaged may really mean, and what can be done about it.
Dying to Escape Technology? Its Time for a Digital Detox
ZUJI has come up with five destinations that will take you off the beaten track and back to basics. It’s time to lock away your smartphones and tablets, and breathe in the fresh gadget-free air.
The Pareto Principle in Hotel Management
By feature writer Gordon G. Gorman: The Pareto principle (also known as the 80–20 rule, the law of the vital few and the principle of factor sparsity) states that for many events, roughly 80% of the effects come from 20% of the causes. Whether you believe that 80% of your revenue or your own success comes from 20% of your people, or from 20% of your own efforts, the Pareto Principle does inevitably pop up in some shape or form in most of our daily lives.
Der Schlusspunkt: Famous Airline Spawns Even More Famous Hotel Chain
Did you know that on 28th October, 1927 the first flight of Pan Am Airlines took off and became the largest airline in the world, only to collapse in heap of debts later? But what was the name of the successful hotel spinoff that founder Juan Trippe created?
Best Western Modifies Prototype for Extended-Stay Concept
Best Western International has revised its plan to enter the extended-stay hotel market, chain officials told members Saturday during the 2013 Best Western North American Convention.
You Get More of What You Reward
By feature writer Alan Fairweather: Think for a moment about how you felt when a manager gave you a genuine compliment or a thank you for a job well done. (Hopefully you can remember a time). I bet you felt pretty good and probably motivated to do even better. I’m also sure you didn’t think your boss was a big softy or that he lacked courage; probably the opposite.
Social Media Hotels: Free Marketing, Customer Service and Efficiency
How hotels use Twitter and social media for free marketing and to increase customer service capabilities while increasing efficiency in hotel operations.
Government shutdown leaves area hotels with millions in lost revenue
Government shutdown Leaves Area Hotels With Millions In Lost Revenue
Are You Dressed for Success? So What Are You Wearing Today?
By feature writer L. Aruna Dhir: Indeed, dress and deportment are two integral aspects that define our sense of belonging, slot us in the appropriate niche and help us step up for success in our roles. What we wear will always be important in our line of work and rightly so! But let’s look at something that is even more important – how we make-up our mental framework and dress up our demeanour.
