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A New Year Calls For New Ways Of Reaching Guests!

By Feature Writer Shail Barot: Over the years, technology has witnessed a revolutionary change with regard to the way customers interact with each other, as well as with products, brands and services. As a hotelier I am constantly on the search for new tools to increase and facilitate interaction with guests and with advertisers switching budgets from traditional advertising to "new media", it is clear that the future of reaching out to your target audience is ready to evolve.

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Technology’s Role in Customer Experience Measurement

By Feature Writer Janet Gerhard: There was a time when customer experience measurement (CXM) was founded in marketing sciences and had reliable technology.  Now, the tables are turned.  Instead of having marketing sciences and data analytics at its core, CXM is completely technology-driven.  The same quality measures are in place, but new needs compel us to focus on the technology. And, if your CXM program isn’t keeping up with technology, your program is viewed as falling behind.

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Opening a Hotel in China: What Am I Doing, Really?

By Feature Writer Yoland Perras: Some have asked what I actually do as a pre-opening GM. Given that my pre-opening period for the project has been extended, my current tasks are mainly focused on technical aspects, as below.

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Frits van Paasschen Applies Healthy Lifestyle to Starwood Hotels

By Scott Mayerowitz: Since taking over as CEO in September 2007, van Paasschen — who is vegan — has injected parts of his lifestyle into Starwood's hotels. He's changed menus to make them healthier, for instance, and made it easier for road warriors to work out.

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Ten of the Best Restaurants in Paris

You'll find some of the world's very best restaurants in Paris. Food writer Alexander Lobrano selects the best of the best, with a galaxy of Michelin stars between them.

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