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Guests Top Rants & Raves; Many Are One in the Same

Service, Cleanliness, Food, Room Size, Price, Bed & Bathroom Are Mirror Image of Travelers’ Most Mentioned Hotel Compliments & Complaints. Over One Million Online Sentiments Show Guests Top Rants & Raves…

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@[Hotel] to @[Guest]: “Coffee’s on Us!”

By Renee Radia: Last week, Starbucks announced a new service called Tweet-a-coffee. The program is as intuitive as it sounds – it allows Twitter users to give Starbucks Card eGifts to other Twitter users all from within the social network. Businesses within the hospitality industry should be quick to take advantage of this service, as it is low-cost but could have a big impact. Buying a coffee for someone is, after all, quite a hospitable thing to do! Here are a few ways hotels could Tweet-a-coffee and why this might pay off.

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Best Practices to Help Hoteliers Build Positive Online Reviews

By Feature Writer Taylor Short: Maintaining a high ranking on sites is a key component of a robust marketing strategy for hotels. TripAdvisor has approximately 62 million unique monthly visitors and has compiled more than 75 millions reviews. These types of engagement metrics are simply hard to ignore. If a hotel has few reviews, or has numerous negative reviews, it will ultimately hurt their reputation and general revenue. For this reason, hotel representatives must make a habit of responding to online customer reviews. Also, it’s important to note that responding to user reviews encourages more users to submit their own comments. Simply put, having a high rank on TripAdvisor means millions of potential customers will view your brand in a positive light, and will be more likely to stay at your hotel.

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Hospitality Complaints : The Aggressive Complainer

By Feature Writer Matt Shiells-Jones: I have already talked about Silent, Professional and Social Complainers, and now I get into the territory of every employees nightmare – the Aggressive Complainer.

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The Challenges of Butler Service in China

By Feature Writer Hugo R. Mechelse, International Butlers: Often I get asked the question how to implement butler service in China. Is this country fit for this concept, and if so, how does it work? For sure it is not a ‘pluck-and-play’ concept. The very reason for this is a cultural aspect related to a major difference between the Christian European countries where the butler service originates from and the Chinese Confucian heritage.

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New Study Reveals the Impact of Golf Tourism

Spanish golf tourism is a €340 million industry, according to research presented at this year's International Golf Travel Market. The study, which also revealed Spain as the No.1 travel destination for visitors from the UK, France, Germany and Scandinavia, also highlighted European golf tourism to be worth €1.55 billion per year.

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How the Four Seasons Became the Highest-Rated Hotel in Austin

By Arielle Sanchez: Hotels are no stranger to the benefits and dangers that come with online reviews. Travelers are researching hotels more than ever before, so positive reviews and a high ranking on sites like TripAdvisor are almost necessary. Improving your TripAdvisor ranking can be difficult though, especially if your hotel does not receive many reviews. So what can hotels do to manage their online reputation and improve their ranking on TripAdvisor?

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Hotel Companies Crowd-Source Consumers for Design Ideas

There's a "war room" in the basement of Marriott International's headquarters, and it's not one where its executives plot against Hilton. No, this war room is part of Marriott's new 10,000-square-foot Innovation Lab, a place where employees and hotel owners brainstorm, design and refine their ideas for what the hotel of the future will look like.

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