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Social Selling via Linkedin : The New Sales Tactic for Hoteliers

By Feature Writer Alexandra Ramirez: Are you using Linkedin, the world’s largest professional network site, as a sales tool for your hotel? Many hoteliers are using Facebook and Twitter – but, keep in mind that each social network solves different business goals and has its own unique online community. What does this mean for hoteliers?

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Hotel Pricing Systems 2.0 – Part Two

By Feature Writer Jean Francois Mourier, CEO of REVPAR GURU: Last week, I wrote Part One of this article series, which provides a checklist for hoteliers to determine whether your revenue management system is up to par for 2014. As I’m sure you know, the online and mobile channels are growing rapidly so if your RMS is not optimized for both of these channels, you will be leaving money on the table. Let’s take a look at some other items on the checklist!

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Surge of Activity Creates New Management Agreement Opportunities

By Jim Butler and the Global Hospitality Group: New development is finally coming back, and 2014 may be a break-out year for long-delayed projects. The volume of purchase and sale transactions continues to grow. And owners or investors are seeking to maximize hotel value by repositioning existing assets. The confluence of these factors is creating a lot of hotel management agreement opportunities for hotel brands, operators and owner/developers.

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The Marketing Benefits of TripAdvisor’s TripConnect

By Feature Writer Jennifer Nagy: TripAdvisor recently launched an advertising bidding tool called TripConnect, a new metasearch channel which enables independent hoteliers to direct business to their property’s website (instead of paying high commissions for bookings made through the OTAs). For the first time, all hotels – no matter the size of their budget – can take advantage of metasearch channels (which compile all of the available online rates from different sources into one list) to increase direct bookings and overall profit.

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Opening A Hotel in China: Some Details To be Ironed Out

By Feature Writer Yoland Perras: On any projects, whether small or big, ironing out details is unavoidable, provided you have an eye for it. Look for what can be added, unused space, elements that can make a difference, touches in the bathroom, desk comfort in the room and more.

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Four Ways to Recapture Share from OTAs

By Feature Writer Arielle Sanchez: Hotels could actually spend a lot less than the 20-25% commission taken from each room an OTA books and put it into marketing efforts. These efforts will drive the customer to book directly with the hotel and bring the relationship back between the hotel and guest. Here are 4 ways hotels can recapture share from the OTAs

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