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What is your hotel’s X-factor?

By Brett Patten: What is your true competitive advantage to your customers that can't be easily procured, duplicated, or exceeded by your competitors? You'll need to consider what's important to your customers when it comes to the non-tangible aspects of your business and invest in developing those areas.

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Are you asking the right questions?

By Doug Kennedy: Sales staff of all departments need to be trained to understand that when it comes to information, the balance of power has shifted. They must appeal to callers' emotional desires – not just their intellect.

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