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What is your hotel’s carbon footprint?

By Fran Hughes: Can you honestly say that you know what impact your hotel has on the environment? If a customer asked this question, what would be your reply? Find out about the Hotel Carbon Measurement Initiative.

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What is your hotel’s X-factor?

By Brett Patten: What is your true competitive advantage to your customers that can't be easily procured, duplicated, or exceeded by your competitors? You'll need to consider what's important to your customers when it comes to the non-tangible aspects of your business and invest in developing those areas.

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