An initiative called Social Reservations shows that using online chat in a social media context could be an e-commerce game-changer for hotels.

By Rochelle Castillejos: Hotels should focus attention on corporate clients that are booking them during off peak seasons, as they can help you when you need them most.

By Reinhard Roithner: Today, the label 'artisan' carries so much weight that it is a ticket to inflate prices. If craftsmen are serious about their produce and sincere about their desire to produce an honest product, their success is guaranteed.

Nearly half of its 35 new hotels slated to open are in China. Sheraton is also returning to Iraq and entering new markets with debuts slotted in Samoa, Tajikistan and Kazakhstan.

By Daniel Edward Craig: Is Facebook a sales, marketing or customer service channel?

By Lily Lin: What does it take to be a successful hotel manager? This interview will shed light on Peter Hildebrand's journey and the lessons he's learned along the way.

By Bruna Martinuzzi: Your mother was right – it's better to think before you speak, especially when it comes to employee interactions. Here are nine things never to say.

Courtyard by Marriott is literally taking its new guestroom on the road to meet the millennial travelers it's designed to attract. First stop: SXSW.