News

Organic expansion drives Mövenpick

Mövenpick Hotels & Resorts has announced new hotels in Turkey, Mongolia and Morocco, the take-over of a landmark property in Pakistan and the opening of a new ‘hotel within a hotel' in Egypt.

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News

How to get guests to book direct

By Melody Ciria: Hotels can utilize social media to promote special deals, offers and packages to convince travellers to book direct, but what incentives will tempt them? A survey of 2500 consumers reveals the top perks that hotels can offer guests to encourage more direct bookings.

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Insights, News

Social media is earned media

By Larry Mogelonsky: Everyone knows how social media marketing works, but the practical application requires real work in real time. It has earned its place as a task requiring your full and undivided attention.

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The art of ‘artisan’ is overrated

By Reinhard Roithner: Today, the label 'artisan' carries so much weight that it is a ticket to inflate prices. If craftsmen are serious about their produce and sincere about their desire to produce an honest product, their success is guaranteed.

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