To be more effective over the long run and get the answers hotel marketers need, it's important to ask for small amounts of information more often throughout the guest life cycle.

Most hotels think that a revenue manager is just there to manage their availability on different channels.

By Ritesh Gupta: Uniformity across different platforms is important, but so is innovation, creativity and regular testing.

By Tim Millett: Stronger relationships with existing guests and clients will keep you front of mind, leading to more repeat business as well as more recommendations.

By Bob Fitzpatrick: Simple surveys don't sync up with guest experiences – and miss key points of feedback, but dynamic surveys can help hoteliers take the right action to fix the negative and capitalize on the positive.

By Steve Curtin: Let's examine those variables that contribute to creating lasting positive impressions for our guests.

By Mike Michalowicz: Need a productivity boost? Steal some of these winning tricks from Guy Kawasaki, Seth Godin and other wildly successful businesspeople.

Now that the royal trio and their entourage have gone home, Australian tourism operators are reveling in the influx of enquiries and bookings that have resulted from the visit, which is expected to lead to tens of millions in tourist spending.

If your guests aren't coming to you, try flying them in on your own plane – that's the latest concept from Four Seasons, anyway.