Bridge.Over Group has launched a digital marketing toolkit for independent and boutique hotels to help them develop a digital communication strategy that is relevant to their own unique business context.

SPG member experiences include private VIP clinics with brothers John and Patrick McEnroe, match viewing in the SPG Luxury Suite and more.

It features an online gallery with social sharing capabilities where visitors’ images are curated and showcased by theme. A sweepstakes rewards entrants with prizes aligning with each theme.

The brand is rolling out a large-scale international communication campaign with what it claims is an new angle on the hospitality experience.

The growth of the online travel group has been fuelled by the global expansion of its independent, B2B bed bank, which included the opening of offices in Sydney and Bangkok within the last year.

Hotels are not just offering up their under-utilized meeting rooms, they’re reconfiguring other areas of their properties to create additional workspaces for a growing mobile workforce.

Holiday Inn Express London – Vauxhall Nine Elms, Holiday Inn Express Leigh – Sports Village and Holiday Inn Express Wigan in Greater Manchester add to the 219 Holiday Inn Express hotels currently open in Europe.

Ed Scheetz, CEO of Chelsea Hotels talks about the restoration of the Chelsea Hotel, the hotel industry in New York, restaurants in hotels, and the most important characteristics of a successful executive in the hospitality industry.

By Peg McGregor: Providing tech tools to the customer can be differentiation points that increase sales and brand loyalty. Combined with better staff productivity, they can help help you significantly improve your bottom line.