By Larry Mogelonsky, MBA, P. Eng: Happy Valentine’s Day everyone! Writing about this ever-romantic holiday on the day of instead of months before changes what I am going to say, but only slightly.
Ten Most Common Hotel Marketing Mistakes
By Larry Mogelonsky, MBA, P. Eng: Marketing dollars are precious and scarce. No one wants to pilfer resources away towards programs that fail to deliver a solid return on investment. As a general manager, here are ten thoughts to keep in mind as your hotel marketing team prepares to execute this year's plan.
“Heads in Beds” Book Review: Reckless Sensationalism?
By Larry Mogelonsky, MBA, P. Eng: Never mind the outcome; after a bundle of lofty Amazon recommendations and high praise from esteemed newspapers like the New York Times, I dove into Tomsky’s book about the inner workings of a big city hotel with a clear conscious. I knew it was going to veer off the sparkly yellow brick road, but my hope was that there would be enough solid lessons for hoteliers to dilute and sluice what could otherwise be deemed pure hotel-bashing smut.
Using TripAdvisor to Make a Travel Decision
By Larry Mogelonsky, MBA, P. Eng: Opinions and musings based on a personal experience with the website.
Seven Steps To Manage Your E-Reputation
By Frederic Gonzalo: In the travel industry, for example, more and more brands understand the need to monitor and respond to comments on Tripadvisor, yet only 32% actively manage their page, answer comments or upload photos and relevant bio details about their venue or attraction. But claiming your venue and managing reviews on Google Places, Foursquare, Tripadvisor or Yelp is only one aspect of managing a brand's e-reputation. Here are seven steps that should help companies managing their online presence, whether it's a multinational brand or a mom & pop shop!
Library Hotel Collection – The Secret to TripAdvisor Success
By Larry Mogelonsky: Quick lessons from an organization that's doing it right.
Is Facebooks Graph Search A Foursquare-Killer?
By Frederic Gonzalo: When a friend of mine asked about recommendations for a good restaurant in Quebec City, where I live, I thought to myself: perfect, let's try the new Graph Search! Read on to see the results.
How Google Plans To Dominate The Travel Sphere
By Frederic Gonzalo: Ever since Google was founded 15 years ago in 1998, the search company has grown and evolved into what it is today: a force to be reckoned with, an omnipresence that spans across online to mobile operating services. The folks at Frontier created an infographic showing the Google infrastructure today: did you know all these services and APIs existed? How many are you presently using?
In Search of Hotel Excellence: Hotel Berlin, Berlin
By Larry Mogelonsky: Berlin is alive, rejuvenated and clearly bucking the malaise experienced by many other Mediterranean and North American cities feeling the ripples of recession economics.
Psychological Musings on Backbid.com
By Larry Mogelonsky: How this website offers a good point of reflection on modern industry changes.
