By Anne Edwards, Editor in Chief, ehotelier: Given the overwhelming feedback we received from our hospitality industry colleagues, from Hoteliers, Owners, Students, Hotel School Academia and Industry professionals, we felt compelled to share a selection of their insights with you regarding the advice given in Jacob Tomsky’s book.
Ten Tips for Working with Travel Bloggers and Destinations
By Frederic Gonzalo: Just returned from Toronto where I attended TBEX 2013, the Travel Blogger Exchange. While there were many great insights shared during the two-days event, I wanted to share with you some of the highlights from William Bakker's session, called "Lessons Learned: Working with Bloggers & Destinations". It was interesting to see that, just like women are from Venus and men are from Mars, there are similar contrasts between travel bloggers and destination representatives.
If You List It Will They Come to Your Hotel?
By feature writer Larry Mogelonsky, MBA, P. Eng: There’s lots of fascinating uses of technology on the horizon, which is why I proactively seek out those with impact or potential to benefit constituents of the hotel industry. The firm is one such prospect and I sought out its president, David Jennings, to learn more about his product and how it relates to meetings revenue.
Top Ten People Who Can Make or Break Your Hotel Brand Part 2
By feature writer L. Aruna Dhir: It is the fully committed characteristics and a trained, positively inclined, responsibly ticking brain that guide our Hotel Brand Ambassadors to make the real difference between the ordinary and the awe-inspiring, the mundane and the magical, the lazily common and the effusively enchanting. Let’s learn about the remaining five Brand Ambassadors and their superior powers.
Top Ten People Who Can Make Or Break Your Hotel Brand Part 1
By feature writer L. Aruna Dhir: The power to make or break your brand lies with a handful of front of house and back of house team members who cater to the basics of a guest’s experience with your brand; from the moment the guest arrives to the length of his/her stay and beyond. Let’s take a closer look at these folks who hold the power of the Hotel’s universe in their very able hands.
Building Mobile Apps to Boost Meetings
By feature writer Larry Mogelonsky, MBA, P. Eng: Many of your sales teams are already utilizing electronic group-RFP search engines such as Cvent (www.cvent.com). This program enhances your property’s ability to secure new business. But what about enhancing the experience for your conference delegates once they are on property? That’s the basis for Cvent’s new meeting and event mobile app division entitled CrowdCompass.
There Are Some Who Should Not Work In Hospitality
By Anne Edwards, Editor in Chief, ehotelier: Once again, the team at ehotelier has read an article in the popular media promoting Jacob Tomsky's book Heads in Beds: A Reckless Memoir of Hotels, Hustles and So-Called Hospitality. At ehotelier, we strongly oppose any publication that serves to trivialise and degrade the professionalism of our industry and as this book continues to provoke the interest of the media, we at ehotelier feel that it is time to hear the opinions of hoteliers on this matter.
Understanding the Anatomy of Your Hospitality Organisation
By feature writer L. Aruna Dhir: It is imperative to understand what kind of organizations would we like to work in – a progressive organization where we can achieve more or would we rather stay put in a mediocre one, striving to improve it? One that buzzes with happy employees and happier guests! Or one where the only thing that attracts the guests is the off-season discounts.
Reinforcing the Value of Great Housekeeping
By feature writer Larry Mogelonsky, MBA, P. Eng: An interview with Victor Aburto, Director of Housekeeping at Montage Beverly Hills.
The Customer Journey to Online Travel Purchase
By feature writer Frederic Gonzalo: In the travel & hospitality industry, perhaps even more so than in any other verticals, the increasing power of web interactions, social media and mobile is affecting how customers will make decisions regarding an upcoming trip, from the destination website all the way to transportation options, accommodations, things to see and do, where to eat and, more importantly, where to book it all. Google Think Insights recently released an interesting tool shedding light on exactly how different channels affect the customer along the decision-making journey. This journey is made-up of four classic stages.
