By Frederic Gonzalo: In the travel industry, for example, more and more brands understand the need to monitor and respond to comments on Tripadvisor, yet only 32% actively manage their page, answer comments or upload photos and relevant bio details about their venue or attraction. But claiming your venue and managing reviews on Google Places, Foursquare, Tripadvisor or Yelp is only one aspect of managing a brand's e-reputation. Here are seven steps that should help companies managing their online presence, whether it's a multinational brand or a mom & pop shop!
Is Facebooks Graph Search A Foursquare-Killer?
By Frederic Gonzalo: When a friend of mine asked about recommendations for a good restaurant in Quebec City, where I live, I thought to myself: perfect, let's try the new Graph Search! Read on to see the results.
Library Hotel Collection – The Secret to TripAdvisor Success
By Larry Mogelonsky: Quick lessons from an organization that's doing it right.
How Google Plans To Dominate The Travel Sphere
By Frederic Gonzalo: Ever since Google was founded 15 years ago in 1998, the search company has grown and evolved into what it is today: a force to be reckoned with, an omnipresence that spans across online to mobile operating services. The folks at Frontier created an infographic showing the Google infrastructure today: did you know all these services and APIs existed? How many are you presently using?
In Search of Hotel Excellence: Hotel Berlin, Berlin
By Larry Mogelonsky: Berlin is alive, rejuvenated and clearly bucking the malaise experienced by many other Mediterranean and North American cities feeling the ripples of recession economics.
Psychological Musings on Backbid.com
By Larry Mogelonsky: How this website offers a good point of reflection on modern industry changes.
Reviewing Tingo and Its Price Protection Model
By Larry Mogelonsky: An OTA with an interesting way of incentivizing consumers.
Top Ten Professional Resolutions for Hoteliers
By L. Aruna Dhir: Here is a quick list of Top Ten Professional Resolutions to breathe new energy into your work lives and to help you revisit your work practices in order to make your professional ride less bumpy and more rewarding.
Ten Ways to Spark a Better 2013
By Larry Mogelonsky: Let’s put New Year’s resolutions aside for a moment. Every owner and GM I know wants to find ways to build revenue, year round and not as part of some quick fix race that fizzles out by late January. Here are some ideas to get your team’s creative juices cooking early in the New Year and keep them simmering for the other eleven months:
