By L. Aruna Dhir: They are different by just a single letter, but ‘attitude’ and ‘aptitude’ are undeniably the two most important cogs in your wheel that you should be wise enough to keep oiled, always. Come to think of it, ‘attitude’ scores slightly more in the stakes covering up admirably any gaps left gaping wide in the ‘aptitude.’ But there are several prickly adversaries that hide just under the skin and in corners of our mind, ready to take shape and form and pounce on all the goodness and greatness we endeavour to embody. So who are these fellas who threaten to sink our smooth-sailing professional ship? Let’s get to know them better.
Reflecting on the Year of the Snake: What the Chinese New Year Predicts for Your Hotel
By Larry Mogelonsky, MBA, P. Eng: As hoteliers, we strive to create an environment for our consumers that is the opposite of what the serpent's facade embodies. And yet, there are still many traits of the snake which can be applied to your business to generate positive results. Perhaps the Year of the Snake, even with all the negative connotations, will prove to your year to shine!
More on the R Word
By Larry Mogelonsky, MBA, P. Eng: Several months ago, I published a brief article with my doting thoughts on retirement. To my surprise, it was an exceptionally popular post, so I've decided to move forward with a sequel of sorts.
How To Apply Content Marketing In Hospitality
By Frederic Gonzalo: While content marketing is the new advertising, I thought it would be interesting to gather some of the learnings and practical examples taken from the various presentations and translate them into the travel and hospitality world. In essence, it boils down to a six-step process.
Top Ten Things a Hospitality Professional Should Have Close By
By L. Aruna Dhir: Work life in a hotel is an over loaded zone – in respect to its impact on us, both physical and psychological. Once we become hoteliers there is little else that occupies our mindspace; it is that engulfing, in terms of job interest and inclination. On the flip side, it is an all-consuming role with its 24-hour, a place-that-never-goes-to-sleep nature. Keep the following things around you to help you stay on top.
Whats the Buzz About Sliders?
By Larry Mogelonsky, MBA, P. Eng: Another food to help enrich the visitor experience.
Love is in the Air, All Month Long
By Larry Mogelonsky, MBA, P. Eng: Happy Valentine’s Day everyone! Writing about this ever-romantic holiday on the day of instead of months before changes what I am going to say, but only slightly.
Ten Most Common Hotel Marketing Mistakes
By Larry Mogelonsky, MBA, P. Eng: Marketing dollars are precious and scarce. No one wants to pilfer resources away towards programs that fail to deliver a solid return on investment. As a general manager, here are ten thoughts to keep in mind as your hotel marketing team prepares to execute this year's plan.
“Heads in Beds” Book Review: Reckless Sensationalism?
By Larry Mogelonsky, MBA, P. Eng: Never mind the outcome; after a bundle of lofty Amazon recommendations and high praise from esteemed newspapers like the New York Times, I dove into Tomsky’s book about the inner workings of a big city hotel with a clear conscious. I knew it was going to veer off the sparkly yellow brick road, but my hope was that there would be enough solid lessons for hoteliers to dilute and sluice what could otherwise be deemed pure hotel-bashing smut.
Using TripAdvisor to Make a Travel Decision
By Larry Mogelonsky, MBA, P. Eng: Opinions and musings based on a personal experience with the website.
