By Larry Mogelonsky: Travel bloggers are wielding ever more power in the travel industry. How then should hoteliers deal with their rising influence?
The mobile features hotel guests want
By Frederic Gonzalo: A recent study shows how smartphones hold tremendous potential to better the customer experience in hotels.
The mobile features hotel guests want
By Frederic Gonzalo: A recent study shows how smartphones hold tremendous potential to better the customer experience in hotels.
Seventeen Guestroom Pet Peeves
By Feature Writer Larry Mogelonsky, MBA, P. Eng: The guestroom is the crux of the hotel experience, and there are many small things that can set a guest off but are often overlooked. Call this my pet peeve list, but see if you don’t agree.
Social media is earned media
By Larry Mogelonsky: Everyone knows how social media marketing works, but the practical application requires real work in real time. It has earned its place as a task requiring your full and undivided attention.
Fast trending hotel technologies
By Serge Chamelian: Some are old, some are new, but all of these hotel technology trends are rapidly gaining pace this year.
The medium is NOT the message
By Larry Mogelonsky: Knowing that the medium is no longer the message means that in order for your consumer communications to be successful, there must be a renewed emphasis on the message itself.
Sustainable hospitality gets green light
By Larry Mogelonsky: In an interview with Dagmar Ebaugh of UL Environment, Larry explores what steps can you take to make your hotel 'green' and how you should market your healthier, more sustainable property to attract travellers.
Is your brand socially engaged (enough)?
Customer care and engagement have become intertwined in today's new social media reality. Here's why brands must embrace it.
Think RevPOR, not just RevPAR
By Larry Mogelonsky: As RevPOR assumes occupancy as static, it is a better barometer of changing patterns in how much guests are spending.
