By Carolyn Childs: Responsive mobile-ready websites are vital for a country where all age groups don’t bat an eyelid using smartphones to research and book travel.
Why having a good PR strategy is essential in the hotel industry
By Jo Scard: In starting to plan a formal PR strategy, there are some simple things that you can do to maximise the exposure that your campaign will have.
Ways to influence (not force) company culture
By Robert Bilotti: Trying to create a company culture is like trying to give yourself a nickname – you can’t – but you can make efforts to develop areas that influence it.
3 tips to help you make your Group targets this year
By Chaunsea Keller: If your hotel is after group sales success, these tips are vital to follow to make your numbers in 2015.
Secret Escape’s strategy for success in a crowded niche market
By Pamela Whitby: If you act with integrity, style and simplicity, do flash sales sites really work? We talked to the founder of a marketplace for handpicked luxury hotels to find out.
Social media marketing for smaller hotels: do’s and don’ts
By Manisha Pathak: Hotels can connect with their past, present and potential guests through social media, but the trick is to use these tools wisely.
More tips on how to avoid pink slips
By L. Aruna Dhir: Now let’s look at some more tactical career-building and job saving suggestions.
Ways to shape up your fitness facilities
By Larry Mogelonsky: Wellness is all the rage these days, but are your hotel’s fitness facilities primed to capitalize on this movement?
Leveraging the ‘local experience’ trend
By Frederic Gonzalo: There’s been an underlying trend in travel over the past couple of years: the desire to experience destinations like a local. Start thinking about how your hotel can ride that wave.
Why you should have Automatic External Defibrillators at your hotel
By Jan C. Behmann: The chance a guest survives a heart attack will significantly increase if your hotel or resort has an easily accessible AED available.
