The hotel industry must look toward combining proactive and reactive guest service, an approach that is holistic, timely, and current. This requires adopting the latest communication tools and putting the staff and processes in place to ensure quick responses and follow-up.
Instagram Stories allow hotels to post social media in a much more informal, authentic way – which allows you to share news and updates with your followers in creative ways that help your property stand out from the competition.
In building a productive wellness program that works to build incremental revenues and boost the overall guest experience, you should thus look at these four operational pillars, aiming to slowly upgrade your amenities in order to holistically meet this demand.
Here is an answer to your biggest headache as a hotel marketer - battling against OTAs on Google’s search result pages - that is a cost-effective and powerful tool that helps you to successfully compete with the likes of Booking.com and Expedia.
Owner spend is the key to understanding the relationship between the owner and the brands and it plays out inside each individual asset on a daily and annual basis in a managed hotel.
There is a fine line between competitive pricing and a price war. Prices can be lowered only to a point where it doesn’t hurt your hotel or brand positioning, and more significantly, the hotel’s profitability.
As a hotel business, this is a form of marketing you should be taking advantage of, but you need to remember it’s only effective if it is done right.
AI is a huge opportunity for hotels as it can impact the revenue management and hotel pricing process. Moreover, AI can also reduce costs and improve the hotel guests booking experience.
There is a stark difference between showing up and adding value when you show up. Here are tips to make sure you add value from the moment you arrive at work to the moment you leave.