There are numerous hospitality brands these days competing in the luxury realm and there is no real definition for, and the distinction between, what is luxury vs. for example, upscale.
Like in any other business, in the hotel industry too, guest satisfaction is a core factor that determines the success of your hotel business.
The reality for hoteliers and their revenue management teams is there are far too many data points to analyse. And certainly, too many decisions to be made for any human to undertake accurately, without the assistance of automated solutions.
Pay-per-click advertising is considered by some to be the most effective way to generate more bookings on your website. However, there are a number of actions that can and must be taken into account before investing in campaigns.
You know the brand delivers value via its brand website. But, when you drill down deep, there is more you can be doing to make your hotel stand out.