Insights

Offer culinary experiences to increase hotel bookings

It goes without saying that food is a fundamental part of the human experience—but today, it has become multimillion-dollar entertainment. The past three years have seen 27 million American culinary leisure travelers, and 88 percent of hospitality destinations consider food tourism a major part of their branding.

Cooking Class
Insights

Emotional luxury at Le Royal Monceau, Raffles Paris

Serge Ethuin, General Manager at Le Royal Monceau, Raffles Paris believes that the hotel’s creative or emotional heart – and the support of this positioning through cuisine, service and décor – is the key to forming lasting memorable moments for their guests.

Le Royal Monceau
Insights

Global Executive Development Research – Final Day!

The eHotelier Global Executive Development research shows some interesting early results. The response primarily from senior executives within hotels and related businesses is providing some interesting and potentially conflicting views and the whole area of executive and professional development.

Insights

Ways to get your guests to book direct

Developing a successful marketing strategy requires establishing enough value for the consumer to book through your hotel directly. Here are a few effective ways to get your new and returning guests constantly connected through your hotel’s story.

Value
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