By Feature Writer Larry Mogelonsky, MBA, P. Eng: The guestroom is the crux of the hotel experience, and there are many small things that can set a guest off but are often overlooked. Call this my pet peeve list, but see if you don’t agree.
Social media is earned media
By Larry Mogelonsky: Everyone knows how social media marketing works, but the practical application requires real work in real time. It has earned its place as a task requiring your full and undivided attention.
Fast trending hotel technologies
By Serge Chamelian: Some are old, some are new, but all of these hotel technology trends are rapidly gaining pace this year.
The medium is NOT the message
By Larry Mogelonsky: Knowing that the medium is no longer the message means that in order for your consumer communications to be successful, there must be a renewed emphasis on the message itself.
Sustainable hospitality gets green light
By Larry Mogelonsky: In an interview with Dagmar Ebaugh of UL Environment, Larry explores what steps can you take to make your hotel 'green' and how you should market your healthier, more sustainable property to attract travellers.
Is your brand socially engaged (enough)?
Customer care and engagement have become intertwined in today's new social media reality. Here's why brands must embrace it.
Think RevPOR, not just RevPAR
By Larry Mogelonsky: As RevPOR assumes occupancy as static, it is a better barometer of changing patterns in how much guests are spending.
Elevating the grilled cheese
By Larry Mogelonsky: Chefs today are reimagining basic foods as a foundation for something far more flavorful, something far more grandiose and something far more memorable – so why not the humble, yet ever-popular grilled cheese?
Nurturing a hospitality service culture
The success of our industry relies upon our ability to differentiate our products, and there is no better way than through service and the people behind it.
Tips for hoteliers from an experienced travel writer
By feature writer Larry Mogelonsky: Gain insight from this interview with William Tomicki of ENTRÉE, a travel writer who has been critiquing luxury hotels for over 32 years.


