Serge Ethuin, General Manager at Le Royal Monceau, Raffles Paris believes that the hotel’s creative or emotional heart – and the support of this positioning through cuisine, service and décor – is the key to forming lasting memorable moments for their guests.
Global Executive Development Research – Final Day!
The eHotelier Global Executive Development research shows some interesting early results. The response primarily from senior executives within hotels and related businesses is providing some interesting and potentially conflicting views and the whole area of executive and professional development.
Seven tips to improve your B2B marketing – Part Two
Industry conferences are a fantastic way to meet potential clients face-to-face, which helps to develop relationships much more quickly than email or phone contact alone.
Some not cool dangers lurking in hotel minibars
Condoms, baby food, and medicine do not belong in a minibar for good reasons! Here are some important health and safety tips to consider.
Ways to get your guests to book direct
Developing a successful marketing strategy requires establishing enough value for the consumer to book through your hotel directly. Here are a few effective ways to get your new and returning guests constantly connected through your hotel’s story.
Tips to make your hotel’s digital marketing strategy more efficient
Here are ways to slim-down your digital marketing efforts and focus on being more efficient at the ones that heed the best results.
When responding to online reviews, speed matters
When it comes to online reputation management, there are many variables that can have a positive or negative influence. Here’s why for hotels, speed matters!
Best practices for back of house investments
Unlike trying to drive occupancy, the returns from investing in cost reduction measures accrue entirely to the bottom line, rather than at the operating margin of the hotel. Here are six proven strategies to help hotel owners and operators invest wisely in the back of the house.
Another day, another hotel brand
Major hotel players now seem to be in a ‘brand for everyone’ phase, but what does this foretell of our industry? Here is a take on this cavalcade of marketplace shuffles and shifts.
Customer service during peak periods
Many negative guest reviews come from long waits at check in or check out, but rarely are they ever about service being too quick – so how do you keep standards high when things get busy?
