A search for “increasing reservation conversions” returns hundreds, possibly thousands, of articles and blogs posts about growing hotel website conversions. The topic of hotel call conversions, on the other hand, is often treated as a dinosaur to the modern travel era. Contemporary marketers seem to have forgotten that the phones never quit ringing.
Designing a Hotel Organisation for the Future – The Dorchester Collection Challenge
The Dorchester Collection set the “challenge” for this year’s Young Hotelier Summit, taking the view that the rigid hierarchical organisation structures of hotels are no longer “fit for purpose” and need to change to be able to cope with the dynamic and disruptive environment now, and of the future.
Winning the 21st century war for talent
With the ever-growing war for talent, hoteliers will need to find unique solutions and think differently to the staffing models traditionally used throughout the industry.
10 check points to verify your hotel is safe
As far as hotel security is concerned, at night there are far fewer members of staff looking after a much higher number of guests. Stefan Hiller looks at what hotels can do to mitigate the risk at night and to verify your hotel is safe.
Make my hotel brand famous! What’s in a name?
Hotels are on a roll when it comes to creating new hotel brands in a bid to connect with customers and owners. So, what does it take for a brand to be truly successful?
Google changes to mobile algorithm coming – are you ready?
Google’s all-powerful algorithm will change on April 21st to favour sites configured properly for display on mobile devices, which is critical for hoteliers looking to drive online revenue.
From the management side of things – an interview with Mike Pleninger
If you want to know how to transform a distressed hospitality property into a highly profitable one, Mike Pleninger is the right person to talk to because that’s what his company has specialised in for the past 24 years. Here, he gives us the benefit of these years of experience.
Has tipping reached its tipping point ?
A tip cannot retroactively improve service and it encourages selfishness rather than teamwork. Is it a practice that needs to be eliminated?
An inside look at Hotel Jen’s rebranding program
In part two of our talk with Marisa Aranha, Vice President Sales & Marketing of the Hotel Jen brand we find that small touch points can have a big impact on a mid-tier customer segment that is price driven.
Hotel Jen rebrands 10 properties in 11 months: a look inside the experience
We talked to Marisa Aranha, Vice President Sales & Marketing of the Hotel Jen brand, about the effort required for this aggressive rebranding roadmap and some of the lessons learned along the way.
