By Frederic Gonzalo: Photos have a more powerful influence than reviews, not only in terms of generating traveler engagement, but more importantly in generating booking inquiries.
Use video to enhance your hotel’s website
The shift in travellers watching videos to plan trips presents a unique opportunity for hotels to attract more direct bookings.
What a mature tablet world means for hotels
By Larry Mogelonsky: As the middle child between desktops/laptops and smartphones, what are the best uses for tablets have in the hotel space?
The challenges for small hotels: Greece case study
Greek hotels – particularly the smaller ones – have been struggling the last few years. Here’s a closer look at what’s been prolonging the downturn.
Sitting is the new smoking – get your team moving
By Larry Mogelonsky: People are spending more and more hours in front of their computers and it’s killing them. Prolonged sitting has emerged as a new health issue.
Could lawyers destroy TripAdvisor?
By Larry Mogelonsky: Is an individual libel for damages caused by their negative reviews? And is this liability independent of whether their review is accurate or not?
Head-hunters: poachers or valuable service providers?
By Stephen Hickmore: Selecting the right recruiter with a sound track record and ethics who cares will pay dividends for you and your company.
Search Engine Optimization – an obituary
By Larry Mogelonsky: Googles gradual conquest of the organic search results section of their pages forces hoteliers to seek new means of reaching potential guests.
Hotels should adopt ‘Lean Thinking’
In spite of economic conditions, hospitality firms must be able to cut costs and still provide a quality product.
How to win over employees
By L. Aruna Dhir: Good companies are about a caring set of people who create outstanding organizational climates for all those around them.
