Hotels, travel and tourism entities need to adapt to the expectations of Gen Z – consumers in their teens – because Gen Z is unlike previous generations.
How to optimize your Wi-Fi to keep guests happy
Here are some of the key ways businesses should be optimising the speed and security of their Wi-Fi networks to ensure a superior, safer user experience.
Hotel employees’ efforts key to successful implementation of green practices
Selecting the right employees and providing in-depth training on environmental issues are important strategies for ecologically conscious hotels.
Putting on the Ritz (of a different kind) in your hotel restaurant
A look at how the Jack Dusty’s Restaurant at the Ritz-Carlton Sarasota totally changed its food offering to boost volume up over 50 percent.
Five ways hotels can prompt user generated content on social media
Though you can have amazing content on your website and a top-notch social media strategy, nothing says how great your hotel really is like guests who have actually experienced your property first-hand.
Website, GDS and OTA: the right mix in distribution channel investments
Hotels need to understand and appropriately invest in all three online distribution channels to retain guests, improve hotel positioning, and gain a competitive advantage.
Driving bookings through social media
Each platform has its own characteristics, driving and targeting various consumer segments. Here are tips on how hotels can better engage customers on the most commonly used social media platforms.
Will hotel rooms share the fate of CDs and DVDs?
Sharing is not caring: Airbnb and the so-called “sharing economy” can prove as devastating for hoteliers as peer-to-peer has been for the entertainment industry.
Special offers that guests find special
These perks can help you attract new guests and retain existing ones, increase sales, enhance your reputation and drive more traffic to your owned channels like your website and social media pages.
How strong is your hotel’s Return-On-Experience performance?
Guest experience is a legitimate business differentiator for achieving a true competitive advantage and customer loyalty, as well as generating sustainable financial performance for the hospitality industry.
