Different promotional strategies will work for different types of restaurants and businesses, but generally a mixture of online and offline strategies will help you see the most success.
Global or local?
It is true that everyone can now communicate easily across the globe, but does that mean that everyone can do business on a global level?
Fast food restaurants are where food trends go to die
If you want to continue to excite and delight with your F&B offerings, you have to stay ahead of the adoption curve.
No tolerance for food allergies
Most people I know are now allergic to something, but I cannot help thinking that food allergies have conveniently become big business. How can chefs cater for all these intolerances?
9 tips for creating great content for your hotel’s website
Digital marketing content is how you present your hotel to the vast majority of the public, so it’s important to understand that your website is a major driver in creating perceptions and influencing people’s decision to book with you—or not.
Leadership is more about emotions than accomplishments
Leadership is about the most subjective traits within a person – so what traits do great leaders possess that make them stand apart?
Six must-have features for a stellar hotel app
To tap into the engagement and commercial opportunities of a smartphone app, consider these features that will have guests not only downloading, but actually using your hotel’s app.
Business communication bloopers to avoid
Putting time into writing coherent, cogent, consciously thought out business correspondence should be a priority for all of us and a good place to start is by avoiding these common mistakes.
Tips for making effective safety & security awareness videos
While it’s certainly OK to have fun, safety videos must not cross the line in duty of care and respect genuine security risks.
The training manuals of the 21st century – mobile phones
Mobile learning is perfectly suited to the hospitality industry – it’s effective, flexible, scalable and less expensive than traditional, classroom-based training methods.
