Developing a successful marketing strategy requires establishing enough value for the consumer to book through your hotel directly. Here are a few effective ways to get your new and returning guests constantly connected through your hotel’s story.
Tips to make your hotel’s digital marketing strategy more efficient
Here are ways to slim-down your digital marketing efforts and focus on being more efficient at the ones that heed the best results.
When responding to online reviews, speed matters
When it comes to online reputation management, there are many variables that can have a positive or negative influence. Here’s why for hotels, speed matters!
Best practices for back of house investments
Unlike trying to drive occupancy, the returns from investing in cost reduction measures accrue entirely to the bottom line, rather than at the operating margin of the hotel. Here are six proven strategies to help hotel owners and operators invest wisely in the back of the house.
Another day, another hotel brand
Major hotel players now seem to be in a ‘brand for everyone’ phase, but what does this foretell of our industry? Here is a take on this cavalcade of marketplace shuffles and shifts.
Customer service during peak periods
Many negative guest reviews come from long waits at check in or check out, but rarely are they ever about service being too quick – so how do you keep standards high when things get busy?
How to stop talent turnover
What the industry needs to know about attracting and keeping new hospitality graduates: in conversation with Guy Bentley, CEO of the Blue Mountains International Hotel Management School.
Planning events: tips for hoteliers
From pre-planning stage, all the way through to negotiating the right price, these tips should ensure you’re the ideal choice for someone’s next event.
Hotel web sites need a rethink
By Dave McRobbie: Hotels need to stop marketing their websites and focus on the delivery of tasks that are easy to complete.
Business four ways (rethinking how we approach a hotel’s finances)
A hotel is a complex piece of machinery, but, in an attempt to simplify analyses for funds allocation, here is a way of categorizing the challenges hotels present from a financial standpoint.
