Hotels need to understand and appropriately invest in all three online distribution channels to retain guests, improve hotel positioning, and gain a competitive advantage.
Driving bookings through social media
Each platform has its own characteristics, driving and targeting various consumer segments. Here are tips on how hotels can better engage customers on the most commonly used social media platforms.
Will hotel rooms share the fate of CDs and DVDs?
Sharing is not caring: Airbnb and the so-called “sharing economy” can prove as devastating for hoteliers as peer-to-peer has been for the entertainment industry.
Special offers that guests find special
These perks can help you attract new guests and retain existing ones, increase sales, enhance your reputation and drive more traffic to your owned channels like your website and social media pages.
How strong is your hotel’s Return-On-Experience performance?
Guest experience is a legitimate business differentiator for achieving a true competitive advantage and customer loyalty, as well as generating sustainable financial performance for the hospitality industry.
Why your hotel needs service on-demand
Rather than diminishing hospitality traditions, on-demand mobile services can bring unprecedented convenience, customisation, and comfort to guests while increasing efficiency, feedback, and morale for staff—all of which translate to higher revenue.
10 email sins we all commit
Consciously or not, we all commit business email mistakes, so it pays to remind ourselves of the common blunders to avoid.
How your hotel website can compete with OTA’s
By Nigel J. Rodgers: Your website is the digital front door to your hotel. If you can’t wow a guest online then they will assume that your hotel has nothing exciting to offer. (And yes, to encourage direct bookings, your front desk phone number or a reservation widget should be visible on every page!)
Why you should ‘Brooklynize’ your hotel
Performing a Brooklynizing audit on your hotel will reveal aspects both large and small where you can transform the ordinary or cookie-cutter into something chic and with a little edge.
All-inclusive resorts: time for a rethink?
Today’s rising popularity of all-inclusive resorts is directly correlated to the value proposition for the guest. The resorts that offer customized products and services with personalized experiences are beneficial to both the owner and the customer.
