Insights

Psychology and hotel marketing

Once you learn how to speak to the emotions of your audience and use your online resources to showcase the benefits of staying at your hotel, travelers will engage with your brand more.

psychology
Insights

How to book more meetings and events

Many hotel professionals have very little initial training for the job of winning clients for their meeting rooms, so here are tips to beat the competition when pitching bids for your venue.

Insights

Room service should be more than food delivery

Here are some reminders for full service hotels and ideas for limited service hotels on how room service can drive incremental departmental profit, attract more occupancy and help support a higher average daily rate for guest rooms.

Insights

Live food philosophy flawed on many levels

Each component on the plate needs to have its purpose in building the overall harmony, yet examples of ‘live food’ to date, even at the highest level, cannot transcend or elevate it beyond the intrinsic shock value.

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