A new PolyU study finds Chinese state-owned hotels need to enhance their performance and market competitiveness, and that despite concerns, their stable workforces and entrenched locational advantages suggest that these hotels have the potential to become profitable businesses.
Will we see the rise of the secretary again?
There is a limit to the level of e-communication anyone can handle effectively and arguably we are past that limit. Is having a secretary key to getting hotel GMs out of the office and interacting with guests again?
Growth in tourism stronger than the wider economy, despite downsides
Tourism is big business across the globe. Despite concerns around extreme events and sustainability in some locales, it is still a big contributor to GDP, particularly in some smaller countries.
Four ways hotels can cater to 2015’s food trends
With food strongly influencing people’s decisions of where to travel to, making it a feature of your hotel provides them with just one more reason to stay with you – and to stay inside the hotel more.
Two brands, one location: a front line view of how it works
Managing sister properties with different brand identities presents both challenges and opportunities for the GM. Here are insights from Christopher Calabrese who lives this dual role, overseeing both the JW Marriott Cancun and the adjoining CasaMagna Marriott Cancun resort.
Reasons hoteliers should be using Pinterest
Every hotel has the ability to market the attributes that make it stand out from their competitors by using images to visually show their audience the difference, and 88% of users purchase things that they have pinned on Pinterest.
Age of craft: a return to the past as we step forward into the future
As the world becomes even faster and more open, there is a rise in old-fashioned crafts, from antiques to art to books to artisan food. Hospitality needs to understand where it sits amid this change.
Predicting next year’s food trends from The Ex
Hoteliers need to know where food trends are headed to plan menus accordingly and harness the hype surrounding on-the-up cuisines for an extra marketing boost.
Online Marketing Strategies in Travel 2015: 15 stats to consider
Here are some key stats that hotels should take into consideration when planning and evaluating their online marketing programs.
Cookie cutter is out – authenticity is key to today’s successful hotels
The keyword for today’s discerning hospitality is ‘indigenous’ – people want to understand and fully experience the places they visit, and authenticity is crucial.
