Thinking of renovations next year? The essence of the ‘third space’ can be distilled into three salient factors for which the upgrade costs are not blatantly prohibitive.
What the year ahead holds for hotel marketing
How will hotels engage with target audiences in 2016? Here’s what you should know about social media, mobile, content, video and remarketing.
Fostering sustainable tourism is everyone’s job
Not only is sustainable tourism good for the planet, socially and environmentally, but it is increasingly driving economic benefits that can boost a hotel’s bottom line.
The power of ‘I don’t know’
Whereas an ‘I don’t know’ opens the doors to a constructive, back-and-forth conversation, an ‘I have all the answers’ approach prevents an even better resolution from surfacing.
Good hoteliers must have “S.N.A.P.”
SNAP is an acronym for four main pillars of the industry that will stand the test of time, no matter how technological, connected and automated hospitality becomes.
How to repurpose content to increase your marketing ROI
Ensure that your marketing messages are reaching as many leads as possible and that you are earning the greatest ROI on all activities.
How personal is your hotel’s mobile strategy?
Hotels are at risk with innovation in consumer technology giving with one hand and taking away with the other, but a relevant, personalised mobile app can help hoteliers reconnect with their customers.
Your brand’s voice is key to effective content
Properly applying your hotel’s voice to your content and social media posts can directly alter the effect that your content has on your audience.
10 ways to target travellers with Facebook ads
There are tremendous opportunities stemming from Facebook targeting with its native Ads Manager. Here are 10 examples to filter and aim at specific audiences.
Marriott-Starwood merger: the impact on owners, franchisees and developers
Is bigger really better? With the loss of the Starwood family of brands as an independent and significant competitive force in the industry, the merger will bring mixed blessings to stakeholders.
